Better World Books Competitive Advantage

1. What are Better World Books’ resources and capabilities? What core competencies do they have to help them compete in the used book industry? Better World Books (BWB) is a fairly new start-up company, providing a competitive option against the likes of companies such as Amazon, collecting and selling used books to keep them free of the landfilled. while donating a portion of their profits to support global literacy efforts. Better books has discovered a way to combine financial gain with a social mission that they are passionate about. Founder Xavier Helgesen is challenged with how to price his products to capture the value of their social good; how to manage multiple channels of distribution, including selling direct to consumers; and managing the social impact of negative public perceptions on the business once the company turns profitable. (Norton, Wilson, Avery, Steenburgh, 2012) 2. Utilize a balanced scorecard to assess and evaluate Better World Books’ competitive advantage. …show more content…
BWB, collaborates with state side and international nonprofit organizations to educate both adults and children. Paul Sansone, the company's chief financial officer, says, "Our brand promise is that every book that we sell will help fund literacy initiatives around the world." ("Better World Books: A Triple Bottom Line of People, Planet and Profits - The High Calling - Theology of Work," 2013) More than just a bookstore BWB has become a social cause that many are more then happy to support. With BWB not having to fund inventory because of direct donations they are usually able to cut cost in comparison to its