Julie Neumann's Strategies For Success

Improved Essays
Julie Neumann’s, post, ‘Retailer achieves 150% growth in online sales’ explores not only a distinctiveness in strategies for success but, also the retailer's commitment to social responsibility. Ms. Neumann's feature covers a brand which grew from an e-commerce presence to a brick & mortar, and the co-founder and CEO of Raven + Lily, Kirsten Dickerson. The brand Raven + Lily has experienced massive growth in sales while also supporting hundreds of at-risk women (Neumann). The company ardently employs a triple bottom line mission statement of people, profit, and the planet (Neumann), generating increased sales and employing over 800 marginalized female designers globally and from as far away as Cambodia, India, and Africa. The company’s

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