Barnes And Noble Case Study

Decent Essays
The article, “Barnes & Noble has been destroyed by Amazon” discusses how Barnes and Noble has been losing money over the past few years and the role that Amazon has played in its difficulties. Barnes and Noble’s sales have recently fallen again while its long term debt has tripled over the past year. Along with all of this, shares in the company have plummeted dramatically. It has struggled to keep up with Amazon, as its Nook e-reader, has not been successful and its online sales have dropped. In addition Barnes and Noble has had four different CEOs in five years which has made the company even more shaky and less likely to be able to recover. Although, overall, things are not looking good for Barnes and Noble, the company has some optimism

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