Benefits Of Market Segmentation In The Carrefour
Consumer buying behavior and …show more content…
Which marketing orientation is being adopted by Carrefour? Justify your answer while discussing briefly different orientations.
Adoption of marketing orientation depends on the level of competition in market, product life cycle, and economic environment of the company. There is no single orientation that can be adopted by any organization for every product and companies keep on changing their marketing orientation with the product life cycle. Market orientation plays vital role in company’s success. There are four different marketing orientations that are being used by the organizations and firms.