Branson's Leadership Theory And Trait Theory

Improved Essays
Behaviours and traits

Behavioural theory=theories which help to separate leaders from non-leaders using specific behaviours
Trait theory=theories which help to separate leaders from non-leaders using social traits, personality traits, or intellectual traits.
There some differences between behavioural theory and trait theory. First one is based on leadership skills which can be learned by everyone while the second one is based on searching the leader with his traits.
The founder of Virgin Group follows two important concepts in life: the one in which new ideas can come in every moment from every place, and the other one in which the success can come just with people who work for him. According to his website, he declared that he pursues a citation by Mary Lou Cook "Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and

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