Arvind Motor Case Study

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CHAPTER-1
INTRODUCTION
1.1 INTRODUCTION TO PROJECT
Project is on employee engagement and retention strategy under taken at Arvind motors, Mangalore for the period of 12 weeks. Aim of the study was to find out what kind of employee engagement and retention strategy will help the employees to perform better. The organization success is highly dependent on engaging the employees by various activities to retain them to perform better. Therefore it is necessary for the company to find out which employee engagement activities make the stay in an organization for a long period. “Employee engagement” refers to bonding between employers and employees “Retention” refers to the efforts made by the employer to retain employees.
1.2 TOPIC CHOSEN FOR THE
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Initially, Arvind motors began its sales and services operations at a small showroom and workshop in balmatta ,Mangalore founded by Arror sripathi rao of the erstwhile Aroor family,Arvind motors began a new era in the introduction of the prestigious Telco brand of commercial vehicles’ to the district ,soon spreading its operations to the other districts of the state. In 1954 it employed about 30 personnel at its initial stage. In the 90,s the company had staked its hold in 8 regions of the state with overall employee strength of more than 300. It has built itself up to the present prestigious position by its proven competence in the automobile industry. Arvind motors have always upheld the principle that the sale of the vehicle is the beginning and not the end of transaction. As a premier Telco dealer ,Arvind motors have faithfully discharged their obligation to provide their customers all over the state with proper service in establishment that are attractive , convenient, well-equipped and operated with a high degree of efficiency. Arvind motors through their close association with telco have been animated with a spirit of paramount service to all Tata commercial vehicles through their fully equipped service centers manned by highly trained service personnel to handle medium and major repair work round the clock along …show more content…
Light commercial vehicles and intermediate
2. Small Commercial vehicles
3. Medium Commercial vehicles
SWOT Analysis:
Strength
 Rich experience of over 50 years.
 Good Reputation
 Financial Stability
Weakness:
 Delay in taking priority decision
 Active involvement of management in day to day affairs is missing
 Employee Management Relationship to some extend fragile
Opportunity:
 Pro active management steps with the principle have yielded benefits
 Have participated and utilized all the activity provided for training their personal at all levels
Threats:
 Affected by recent economics showdown
 Spare parts spoilage of TATA brand
FINANCIAL STATEMENT ANALYSIS
According to Myer’s “Financial Statement analysis is a study of relationship among the various financial factor in a business as disclosed by a single set of statements and a study of the trend of these factors as shown in a series of statements” (myer)
1.CURRENT ASSET RATIO
Current ratio is a relationship between current assets and current liabilities. It is widely used as a broad indicator of a company’s liquidity or short term solvency, that is, its ability to meet short-term obligations. The current ratio is dividing current and current

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