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Arguments Against The Use Of Negative Campaign Advertising

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I am not against the use of negative campaign ads as long as they appropriately address a candidate's political opponents in a dignified and factual manner. When politicians make personal attacks on their opponents, the debate becomes less about politics and more about insults. However, when politicians criticize actual political issues regarding their opponents, the debate is still valid and encourages voters to evaluate the candidates on a deeper level. For example, insulting a politician's physical appearance provides no valuable insight into that politician's effectiveness as a leader, but evaluating the potential pitfalls of a politician's new economic plan allows voters to more accurately predict the success of the

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