In presidential campaigns, candidates create many advertisements in order to bash their opponents or to make themselves appealing to the majority of voting demographics. In the 2016 campaign, both Clinton and Trump mostly focused on slandering their opponents to make themselves more appealing. Hillary Clinton’s, “Daisy Ad,” does just that. Her campaign created this advertisement in an endeavor to destroy Donald Trump’s reputation and to attempt to win the presidency. Also, by airing this advertisement, Clinton strives to demonstrate to the country that Donald Trump is unfit to become our president, in order to sway on-the-fence voters and Trump supporters to vote for her. Clinton’s advertisement argues that Donald Trump is unfit to handle our
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The technique that was employed most often appealed to the audience’s sense of pathos. In the beginning of the advertisement, the original actress from the Lyndon B. Johnson advertisement, “Peace, Little Girl,” was filmed speaking about her experience with being apart of the that advertisement. Monique Luiz, the actress, discussed her feelings towards nuclear war and the effect it had on both herself and the rest of the country, “The fear of nuclear war that we had as children- I never thought our children would have to deal with that again and to see that coming forward in this election is really scary.” This passage instills an emotional response in the audience, especially those with children, because it discusses the original “Daisy Ad” which also focused on nuclear warfare. Bringing up “our children,” and that they will have to deal with the effects of a nuclear war, it instills a sense of fear and sadness into parents. Also, older children, especially the male demographic, who see this advertisement will become anxious and weary about voting for Trump because the latter will most likely be forced to enlist into the army if nuclear warfare were to begin during his
The technique that was employed most often appealed to the audience’s sense of pathos. In the beginning of the advertisement, the original actress from the Lyndon B. Johnson advertisement, “Peace, Little Girl,” was filmed speaking about her experience with being apart of the that advertisement. Monique Luiz, the actress, discussed her feelings towards nuclear war and the effect it had on both herself and the rest of the country, “The fear of nuclear war that we had as children- I never thought our children would have to deal with that again and to see that coming forward in this election is really scary.” This passage instills an emotional response in the audience, especially those with children, because it discusses the original “Daisy Ad” which also focused on nuclear warfare. Bringing up “our children,” and that they will have to deal with the effects of a nuclear war, it instills a sense of fear and sadness into parents. Also, older children, especially the male demographic, who see this advertisement will become anxious and weary about voting for Trump because the latter will most likely be forced to enlist into the army if nuclear warfare were to begin during his