Introduction
In the last few years, marketing has witnessed many developments in China as well as in the rest of the world. The change in the profile of consumers has affected their buying behaviors and habits. As a result of this, new marketing strategies have been developed. Additionally, modern marketing concept prevailed the market instead of traditional one.
Both in national and international arenas, marketers are always inclined to the areas which will make a difference between them and their rivals. Therefore, in order to be able to understand consumers, marketers need to analyze the consumers’ behaviors and arrange consumer segmentations accordingly
Food packaging influence consumer behavior
Over the past few years, there has been …show more content…
It uses the traditional package of small glass bottle in the size of 248 ml, selling at Rmb2.5 per bottle. Due to the transportation constraints ,products in glass bottles can only be sold at on-street grocery stores and eateries. In order to expand its sales channels effectively, Arctic Ocean soda has introduced canned packaging to be mainly sold at supermarkets. Among a multitude of beverages, canned Arctic Ocean soda publicized for its ""taste of our childhood" is popular among consumers. Consumers buying the soda indeed aim at recalling the taste of the childhood. At present, canned Arctic Ocean sodas are sold at the supermarkets of Ito Yokado, Lotus, Wu-Mart and Merry Mart …show more content…
It is not just about reliving a particular era and buying brands that evoke a strong personal memory from the past, but reinterpreting it as relevant and valued in today’s world. For marketers this is extremely important. We have to be in touch with the zeitgeist, aware of trends and influences and how brands and advertising operate in our society. relevant to today’s lifestyle needs and requirements. Warm memories that evoke nostalgic emotions are exploitable assets in today’s market and the increase in nostalgia-driven marketing may be associated with rapid technological change. Technology creates a distance between the process of production and consumption. For example, modern food production processes have advanced to the extent that the processes have become remote from consumers’ lives and experience. Hence we are seeing an increase in demand for homemade-like food, home-grown organic vegetables and also a revival of traditional crafts such as knitting and
In the last few years, marketing has witnessed many developments in China as well as in the rest of the world. The change in the profile of consumers has affected their buying behaviors and habits. As a result of this, new marketing strategies have been developed. Additionally, modern marketing concept prevailed the market instead of traditional one.
Both in national and international arenas, marketers are always inclined to the areas which will make a difference between them and their rivals. Therefore, in order to be able to understand consumers, marketers need to analyze the consumers’ behaviors and arrange consumer segmentations accordingly
Food packaging influence consumer behavior
Over the past few years, there has been …show more content…
It uses the traditional package of small glass bottle in the size of 248 ml, selling at Rmb2.5 per bottle. Due to the transportation constraints ,products in glass bottles can only be sold at on-street grocery stores and eateries. In order to expand its sales channels effectively, Arctic Ocean soda has introduced canned packaging to be mainly sold at supermarkets. Among a multitude of beverages, canned Arctic Ocean soda publicized for its ""taste of our childhood" is popular among consumers. Consumers buying the soda indeed aim at recalling the taste of the childhood. At present, canned Arctic Ocean sodas are sold at the supermarkets of Ito Yokado, Lotus, Wu-Mart and Merry Mart …show more content…
It is not just about reliving a particular era and buying brands that evoke a strong personal memory from the past, but reinterpreting it as relevant and valued in today’s world. For marketers this is extremely important. We have to be in touch with the zeitgeist, aware of trends and influences and how brands and advertising operate in our society. relevant to today’s lifestyle needs and requirements. Warm memories that evoke nostalgic emotions are exploitable assets in today’s market and the increase in nostalgia-driven marketing may be associated with rapid technological change. Technology creates a distance between the process of production and consumption. For example, modern food production processes have advanced to the extent that the processes have become remote from consumers’ lives and experience. Hence we are seeing an increase in demand for homemade-like food, home-grown organic vegetables and also a revival of traditional crafts such as knitting and