Essay about Apple Inc

3497 Words Nov 5th, 2015 14 Pages
Question 1:
Which of Porter’s four competitive strategies does Apple engage in? Explain. Scope | Broad | Cost Leadership | Differentiation | | Narrow | Cost Focus | Differentiation Focus | | | Cost | Differentiation | | | Source of Competitive Advantage |
Figure 1.0: Porter’s four competitive strategies
Porter’s four competitive strategies does Apple engage in are cost-leadership strategy, differentiation strategy, cost-focus strategy and focused- differentiation strategy. Explanation is as below. 1. Cost-leadership Strategy
Apple used to identify customers’ specific needs and designed to meet their needs. The cost strategy here can be clearly shown when Apple design iMac computer and iBook
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Then it creates a focused differentiation business strategy to market directly to those consumers. Being able to address the needs and wants of a very small market segment is why companies are so intent on gathering consumer information from a variety of sources.
Apple Computer uses focused differentiation to help sell its computers to a narrow target market of graphic designers and educators rather than the general population of computer users.

Question 2:
What do you think are the three most important factors in Apple’s past success? Justify your answers.
In my point of view, there are several factors brought Apple to high mountain. There are innovative new products, good culture and good re-branding. The explanation is as below. 1. Innovative new products
Apple has demonstrated a capability of creating innovative new products successfully. Apple has also been able to keep that stream of innovation going and to enable the innovations to play off of each other’s. Apple has the ability to design and develop its own operating systems, hardware, application software and service to its customer’s new products and solutions with superior ease-of-use, seamless integration and innovative design. Apple is best-known hardware products include Macintosh computers, the iPod, iPhone and the iPad
For example, iPhone had been innovate to the latest edition which is iPhone 6S. Apple software includes the Mac OS X operating system, the

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