Essay about “Apple Inc --- Failing and Succeeding”

937 Words Feb 21st, 2012 4 Pages
Chapter Seven
(Making Decisions)
Application Case:
“Apple Inc --- Failing and Succeeding”
1) How would you classify each of Apple’s two decisions --- programmed or nonprogrammed? Explain your answer.
The decision regarding Apple’s choice to not license their operating system and software to other computer companies was a non-programmed decision because the decision was made solely on the fact they were the first (pioneer) to introduce an operating system and thought that they were superior with their command in a premium market making their non-programmed decision uncertain of what the outcome would be making the consequences unknown as well.
Apple’s decision to introduce the “iPod” while adding a Window’s version of “I-Tunes” was
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Factors such as: Imperfect Resources, they were introducing a new product into the market but knew through information resources the importance of integration and also knew the time that it would take to accomplish this decision. The Internal Environment could have played a huge role in the success of this decision because if they used methods such as brainstorming, The Delphi Technique, Nominal Group Technique, and other collaborative work. The external environment was what probably caused Apple to add a Windows version. Apple knew that their first decision not to license out their software to other computer companies only hurt them so by watching Microsoft take the exact opposite approach thus allowing Apple to see how that decision allowed Microsoft to rapidly gain and surpass with rapid success in this business industry. Outside the box thinking allows managers and employees freedom to take risks and try new ideas. Using group decision approaches broadens your perspective by: allowing you to see other points of view from other cultures, ethnic backgrounds, national origins, ages, gender, and personal thoughts.
3) What quantitative decision techniques might have helped Apple in making its decision to license its software to other computer companies? Explain your answer.
The two quantitative techniques that I think might have helped Apple to implement their decision to license their

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