Apple's Overall Competitive Strategy

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Steve Jobs and Steve Wozniak founded the Apple Inc. in 1976. Since then Apple Inc. (Apple) have undergone several internal restructuring; these effective and efficient organizational restructuring has made the company one of the most viable companies in today’s global market. The organizational core concept of innovation is so engraved in the company’s structure and culture that, even after the death of Steve Jobs, Apple Incorporation’s strategic leader. The company continues to stand at the forefront of innovation, and continues its worldwide development and marketing of desirable mobile communication and media devices, personal computers, watches, and portable digital music players worldwide. The company also sells related software, …show more content…
How well do the pieces fit together? Most notable of Apple’s competitors in the market are other giant technology companies such as Hewlett- Packard, blackberry Inc., Google Inc. and Dell. Therefore, for the apple to be two steps ahead of its fierce competitors in the industry, the company has to continually develop strategies to keep them at the forefront of innovation. Certainly Apple’s reputation as the first to present unique products to consumers in the industry depicts the company’s chief element of the Apple’s overall competitive strategy; which is innovation. Impressively, the company has been able to differentiate its products from others in the market by continually leading innovations within the technology industry. Since the inception of the company, they have been proficient at consistently putting great products in front of …show more content…
It is Impressive, that the first launch of the iPhone in 2007 resulted in more than 270,000 products sold in the first 30 hours, as would be expected they continued to make the phones better by creating the iPhone 3GS and then the iPhone 4 which was launched in 2010, this launch skyrocketed to an enormous sale of 3.3 million units of the iPhone in its first three months on the market. The reception of Apple products by the consumers was phenomenal, because Apple didn 't create the first digital music player yet the success of the iPod and iPhone allowed the company to own 63 percent of the market shares in 2010 and by 2012 apple shared 24.2% of the worldwide market. Consequently, the success of the iPod and iPhone also gave consumers the incentive to look into purchasing other Apple products such as the MAC (Thomas et al.

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