Apple is an high-tech and technology leaders in its growth with the iPhone. It has a strong cash position of 160 billion in long term market securities and only 40 billion in long term debt. The apple store is an excellent source of revenue resulting from sales of movies and music to be played on iOS devices. Apple is worldwide apple own their own operating system. Some weaknesses are security concerns like the big case they had were a hacker had hack into a celebrity I cloud account. It was a story on the news something about the Fed being able to get info off an iPhone that a terrorist use to make a treats attack. With the new product introduction are massive and challenge the supply chain. Pricing is a very big weakness in the apple company because many people are not going to pay over 500 dollars for a cell …show more content…
This is why apple offers apple care. Apple care is 99$. Apple care is for those who are accident prone or precautious of breaking their phone. With apple care you pay 99$ one time, and they will repair your phone for with any damages for a year. When the year is up you simply pay for another. My recommendation is that apple should make their phones cheaper the warranty on the IPhone are not really worth it because you still will have to pay to fix the phone if it’s not their fault . They need a cheaper product line that lines up with the IPhone but cheaper version. Samsung is in the led right because of their water proof phone they have recently launched. Apple is going to have to come out with something to top that. Service center should be closer so that you could get your phone repaired instead of sending