Essay about Analysis Of Walter Reed 's National Military Medical Center
Walter Reed National Military Medical Center (WRNMMC) is the nation largest military medical center providing services in over 100 clinics and specialties for military beneficiaries in the National Capital Region (NCR) (WRNMMC, 2016).
In terms of the segmentation variables, the primary target market for WRNMMC can be two fold, demographic and psychographic. Demographic, because their patients is a small segmented part of the population that required healthcare. Their patient comprises of current service members, retirees and their dependents. As stated in their mission statement, their patients are exclusively “military families and our nation’s active duty, returning war heroes, veterans and our Nation’s leaders” (WRNMMC, 2016). The second segmentation variable is psychographic. Psychographic, because their patient share a unique common core value such as honor, courage and an oath to defend America freedom home and abroad.
When patients are making decisions to visit WRNMMC, their behavior can be described as perceived seriousness. Perceived seriousness according to Godfrey et al “refers to the beliefs a person holds concerning the effects a given disease or condition would have on one 's state of affairs … and the difficulties that a disease would create” (Godfrey et al, unknown). For service members, the difficulties that disease and…