VFW Home Website Analysis

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The interconnectedness of partners and competitors within an industry as large as healthcare in undeniable. Nassar (2007) points out the importance of evaluating these partners and competitors in order to ensure that best practices are being followed and to look for opportunities for improvement. One client of the Department of Veterans Affairs is the Veterans of Foreign Wars (VFW) organization. The VFW home website, located at http://www.vfw.org/home/, has easy to find links to obtain information and assistance in filing VA compensation claims. The VFW website appears to perform a service to the VA, and to veterans, by alerting eligible veterans to methods and processes for accessing earned benefits. However, information on the VFW website does appear at times to have negative connotations towards the Department of Veterans Affairs. …show more content…
These negative perceptions of the VA do ultimately affect trust in providers and the care that we are able to provide. Online perception and positive, professional presence is important to an organizations brand (Edmiston, 2014). There is nothing wrong with criticizing a partner organization, and constructive dialogue can improve accountability and services. However, there needs to be more cooperation than conflict for organizations that wish to truly work collaboratively as partners. Both the VA and the VFW could likely do more to assist each other in helping our veterans receive the care that they have

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