Analysis Of Starbucks Corporation Core Competencies Essay

838 Words Jul 9th, 2015 4 Pages
S.W.O.T. ANALYSIS With these points in mind, the S.W.O.T. analysis of Starbucks Corporation core competencies identified the following strengths, weaknesses, opportunities and threats. A major strength is its extremely strong global presence. A person could visit almost any country, and be able to walk into a Starbucks and immediately “feel at home.” Starbucks “effectively leverages its rich brand equity by merchandizing products, licensing its brand logo out.” The combination of a strong market presence coupled with product placement, provides Starbucks with a strong competitive advantage both locally and internationally. Other strong points for the company include products of the highest quality, strategic locations throughout the U.S. and overseas. There are multiple stores located in malls, university campuses, office buildings, shopping plazas, downtown locations, hotel lobbies, and beachfront properties. The fact that each store is aesthetically pleasing, offers free Wi-Fi, wonderful customer service is another strength that needs to be continued. Currently, ranked #100 on Forbes, Best Employers in America list, Starbucks provides some of the best fringe benefits to their employees and continue to improve based on recommendations by employees, who have a voice, which is very important. They recently partnered with Arizona State University and created the Starbucks College Achievement Plan, providing employees with the opportunity to earn an online degree.…

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