Analysis Of Midnight Snack Food Truck

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Midnight Snacks food truck can be a late-night dream for people who typically work between 10:00 p.m. and 6:00 a.m. Night owls and overnight, third-shift workers, often lack access to fresh meals that are available in regular, or fast food, restaurants during the day. After a thorough analysis of the local food truck industry, and the Peoria-area census data, it appears that the Midnight Snack food truck business could be fruitful and fill a current market gap. This section of the business plan will study the local food truck industry, secondary market data, the market base and a local survey gauging interest.
Industry Analysis
Food trucks have been around since the 1930s, and in many regions, such as the West Coast, have become staples
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They are using a truck that is colored with beautiful bright colors. There are two mobile trucks and each truck parks in a different location each week and a separate location on Saturday. Their goal is to serve delicious food early in the morning around 7 a.m. for pick up throughout the day, as well as late at night. Their main menu consists of breakfast sandwiches, breakfast burritos, eggs, and hash browns, to sloppy joes and hot dogs. They also offer a great variety of tots such as crispy, cajun, parmesan, and sweet potato. The price range for sandwiches is between $4.50 - S7.00, small bites from $2.50 - $4.75, and drinks from $1.00 - $2.50 (“Cracked Truck,” n.d)
Secondary Market Research: Peoria
Market research was performed using published information such as industry profiles, trade journals, newspapers, magazines, census data, and demographic profiles to analysis the market was also done for Midnight Snacks. The local area information below acquired from the Peoria, Illinois census data describes the market base population as follows (“Quick Facts, Peoria City,” n.d.):
• Population estimates, July 1, 2015, (V2015) - 115,070 (using main zip codes 61616, 61615,
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The local employment arena consists of medical personnel, warehouse workers, and laborers at establishments such as OSF Saint Francis Medical Center, UnityPoint Health Methodist | Proctor Hospitals, and Caterpillar. These establishments could be beginning point to contract with and set up vending services via food truck and pre-ordered catering services. The menu would consist of fresh food made daily, beverage choices, and desserts. Someone could access these services by phone/fax, web ordering, and mobile ordering. Pre-ordering and pick-up orders will also be available. The menu for Midnight Snacks will have standard items, such as sandwiches, soups, and salads, as well as weekly specials. Advertising will be established through many avenues. The specials and the standard menu will be posted on Facebook and other social media sites, the website, the intranet of the contracted establishments, and newspaper fliers and bulletins. Each item on the menu will be priced in a reasonable range between $3 and $8 per item, and cash or debit/credit will be accepted.

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