Analysis of Deodorant Industry Essay
Body odor is primarily generated in the area under the arms where there is a high concentration of sweat glands. While sweat from these glands is initially odorless, it contains natural oils, called lipids that provide a growth medium for bacteria living on the skin. These bacteria interact with the lipids, converting them into compounds that have a characteristic sweaty odor. Isovaleric acid, for example, is one chemical compound that gives sweat its smell. There are two primary types of products …show more content…
3. COSMETICS AND TOILETRIES IN INDIA
India’s deodorant and antiperspirant industry is part of the cosmetics and toiletries market, which was worth about Rs 140 billion in 2002. The market grew at almost 6% in current value terms over 2001. Sun care and deodorants posted the strongest growth during this period. Marketing and educational initiatives by leading players such as Henkel SPIC and Hindustan Lever assisted the growth in the deodorants market. Changes in consumer behavior also fueled the demand.
The Indian cosmetics and toiletries market is fragmented, with many manufacturers.
Top five cosmetics and toiletries companies are:
- Hindustan Lever
- Godrej Consumer Products
- Dabur India.
4. MAJOR BRANDS IN DEODORANT INDUSTRY
Although new players entered cosmetics and toiletries, and existing players added to their offerings, Hindustan