Essay on Analysis : Moms Demand Action

2348 Words May 2nd, 2016 10 Pages
2. Introduction

There are a wide variety in types of advertisements used in selling products or services and disseminating information. Among these, public service announcement (PSA), are messages in the public interest disseminated by the media with the objective of raising awareness, changing public attitudes and behaviour towards a social issue.

For this essay, I have chosen a PSA as the subject of analysis mainly because I have found very interesting in terms of it design and effectiveness. I have taken this advert from the website of an advocacy group in the USA called Moms Demand Action. This advert presents the concerns of lax laws on gun control in America to prevent gun violence especially in educational spaces.

As shown above, all three images in this PSA series represent the same theme. I have analysed of only the first one called “‘Choose One’ - Little Red Riding Hood or An Assault Weapon”.

I have started my analysis with briefly mentioning the context in which the PSA was launched followed by a brief description of the chosen image and its key message so that the other aspects of analysis like communication techniques, set design, framing, actors, costume, lighting, facial expression, and copy have a foundation and make more sense.

3. Context:

Gun control is a severe social problem in America. Many activists organization have been working on this issue. One of these organizations is Moms Demand Action For Gun Sense in America. This advocacy organization…

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