While previous research contends that each of the company’s CSR methods were primarily purposed for favorable policy outcomes and the prevention of enhanced tobacco control measures, the above mentioned accolades indicate a shift in public perception and CSR measures (Fooks, Gilmore, Collin, Holden, & Lee, 2013). Furthermore, both BAT and Altria numerous sustainability achievements and awards signify each’s recognition concerning the importance on sustainability integration and stakeholder value creation into their business strategies. Conversely, BAT’s long-tenured position within the DJSI indicates the key difference between the two companies. Despite Altria’s induction into the DJSI in 2013 signifying their immense commitment towards corporate responsibility, BAT’s 13 year presence designates the company’s long history of sustainable value creation. Furthermore, BAT’s favorable employee statistics such as 30% and 32% female Main Board and management representation respectively, in addition to a 93% employee participation in employment survey specifies that a lengthier DJSI existence has proven advantageous when compared to their U.S. counterpart (BAT,
While previous research contends that each of the company’s CSR methods were primarily purposed for favorable policy outcomes and the prevention of enhanced tobacco control measures, the above mentioned accolades indicate a shift in public perception and CSR measures (Fooks, Gilmore, Collin, Holden, & Lee, 2013). Furthermore, both BAT and Altria numerous sustainability achievements and awards signify each’s recognition concerning the importance on sustainability integration and stakeholder value creation into their business strategies. Conversely, BAT’s long-tenured position within the DJSI indicates the key difference between the two companies. Despite Altria’s induction into the DJSI in 2013 signifying their immense commitment towards corporate responsibility, BAT’s 13 year presence designates the company’s long history of sustainable value creation. Furthermore, BAT’s favorable employee statistics such as 30% and 32% female Main Board and management representation respectively, in addition to a 93% employee participation in employment survey specifies that a lengthier DJSI existence has proven advantageous when compared to their U.S. counterpart (BAT,