Creating Shared Value Case Study

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Practise in recent years has highlighted that social sustainability is a key to achieve long-term competitiveness and sustainable growth for firms. However, current studies on mainly focused on achieving business values. Social dimensions are given relatively lower priority, analysed separately and treated outside the scope of business strategy (Awale and Rawlinson; 2014). An alternative concept, Creating Shared Value (CSV) concept is considered. It aims to enhance a firm's image by advancing their business and social conditions simultaneously. It is assumed to help firms to better respond to societal, environmental, and market needs as well as business activities.Nestlé has embedded a strategic shift in their Corporate Social Responsibility …show more content…
‘Creating Shared Value encourages businesses to create economic and social value simultaneously by focusing on the social issues they are uniquely capable of addressing’ (Nestlé; 2011). Nestlé CSV is claimed to be successful trough working intensively with small farmers in impoverished areas who were trapped in a cycle of low productivity. It has provided around 600 000 farmers with free technical assistance and partnered with over 100 organizations to improve nutrition, health and the environment.Nestlé has 3 main focus areas which are underpinned by Environmental Sustainability. These are nutrition, water and rural …show more content…
The researcher will not interview kids benefiting from HKP.On data collection the researcher will distribute questionnaires to NAPH executive who are in Harare and Gweru excluding others from other provinces because of distance.
LIMITATIONS
Most CSR and CSV literature as suggested by Balal (2001) is about developed countries. Too little about practises in ex-colonial, smaller and emerging countries have been done. Lack of data will limit the scope of the research analysis and will result in significant obstacles in finding a trend and meaningful relationship about the research. This on the other hand raises an opportunity for future research on CSR and CSV. This limitation will also result in problems on citing prior research studies on literature review which helps in laying a foundation for understanding the research problem under study.
The research will use self-reported data which rarely can be independently verified. In other words the researcher will take what Nestlé Corporate Communications and Public Affairs department (CCPA) and NAPH officials will say in interviews, questionnaires and face value. Self-reported data can contain several potential sources of bias because of selective memory, attribution and

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