Extrinsic Values, Socieds, And Consumer Habits

Over the years society has adopted certain behaviors, trends, and consumer habits. When individuals reflect on the past and how society is now they are quick to say that technology is responsible. This may be true, but what convinced consumers to buy all these products as society continued to advance? The answer to that question is advertising. Good advertising is the reasons why we follow certain trends, buy certain goods, and adopt certain behavior habits. In an article by Business Standard on of the collaborators, Anil Jayaraj, had this to say about advertising: “Ads don 't just sell us cars, beauty products or clothes. They also sell us a lifestyle by celebrating a certain way of living or thinking.” By doing this advertising has taught us that the products a person buys can determine certain things such as social status. By doing this ads, are continuously stressing the importance of extrinsic values. In an article by Make Wealth History, extrinsic values are negative values that are more materialistic than self loving or rewarding. These values include: conformity, image, financial success, achievement, and power. …show more content…
Corona has had a long running ad campaign with the slogan “find your beach,” the campaign itself is quite simple. Everything is set on beach and happens in three similar, but different ways. Their ads mainly include a beautiful looking beach, people peacefully enjoying the beach, and Corona. By doing this for several years Corona has established that they are the best and only beer to drink while relaxing on vacation. This method of advertisement has worked in their favor among many coastal regions. If you ever go to the beach and go to a bar or restaurant you will see an ad or merchandise somewhere in the store for Corona. Most of the time they’ll look like one of the two ads below, if not there’s merchandise or a picture of Corona is featured in their drink