The American Cancer Society has created a very powerful ad that has an effective layout as well. A good layout should be able to draw attention to the main point, have balance, clarity, and simplicity, which this ad has accomplished. This ad is very simple but effective because the main point of the ad is clear to the viewers. The ad is effective in the way of providing emphasis as well. Some ads can be scattered and have too many points trying to be portrayed, but with this ad, there is no room for confusion since there is only one picture and one sentence shown. The movement of an ad is supposed to provide flow of the viewer's eyes from one point to another. In this ad, the movement begins with the main point, which is the lady in the center
