Rhetorical Analysis: Australian Red Cross Blood Service

The ad provided by the Australian Red Cross Blood Service; a humanitarian movement with the International Red Cross focuses on socialising donations of two varieties of assistance in medical treatments, cash, and blood. Through the use of visual analysis, one can determine the ads significance, purpose, and rhetorical strategies used to persuade and display the images overall message; no matter one's financial status or blood type, they can save a life. Significance is importance. The significance behind this particular ad is saving lives. The Australian Red Cross provides the opportunity to anyone, no matter their financial stance the chance to save a life. The very top of the donation box States “Money Isn't Everything.” and below it is …show more content…
However the writing is displayed on a donation box therefore it also suggests and persuades those who are capable of donating through cash to also participate, yet not as boldly. Purpose is a form of persuasion the Australian Red Cross’s ad displays its purpose and overall message of financial statues being irrelevant when it comes to medical contribution of assistance whether the person donates by cash or …show more content…
Ethos appeals to ethics, one's moral principles. The center of the ad consists of the official Australian Red Cross logo with its main goal highlighted and bolded “blood services”. By imputing the logo and the organization's goal the ad appeals to the audiences principales as a reliable source. As it is associated with the International Red Cross, an official trustworthy worldwide organization. It secures the audience's trust in the organization knowing they're donations, may it be cash or blood, will be used for saving lives. Pathos appeals to the audience's emotions. Below the Red Cross logo in small letters it states “It takes someone special to give blood.” Special is defined as different and unique. This bids the audience on an emotional level to feel as if they are contributing to good. In this case medical assistance advertised as donations of cash and blood both equal in their outcomes. Logos appeals to logic and persuasion by the use of reasoning. The statement “save up to three lives without spending a cent.” Is to focus the audience on the ads central message of financial status being irrelevant when it comes to saving a life, that anyone can save a life, and logically they don’t need money to do so. Through visual analysis, one can determine using rhetorical strategies the overall message of the