Always Likeagirl Commercial Analysis

522 Words 3 Pages
It is well known that girls’ self-esteem can be extremely fragile, especially during puberty. The Always #LikeAGirl commercial points out that “like a girl” is used as an insult in our society and how it brings girls down. The Always #LikeAGirl successfully encourages young girls that being a girl is nothing to be ashamed of, and that they should have confidence in themselves.
The commercial starts off with a woman on a set asking the various people to do actions “like a girl”. Then they bring in several little girls and ask them the same thing. The results of the teens and little girls are drastically different. It ends with the older girls giving advice to the audience.
Pathos is the main mode of persuasion. The commercial appeals to the more emotional side of younger girls. At the beginning of the video, when the director asks the teens and young boy to do things like a girl; their responses could remind girls of their own experiences and what they still go through as a girl. One of the things that the woman asks the young boy in #LikeAGirl is “So, do you
…show more content…
Most young girls and women feel the need to fit in. They want to be accepted by their peers and fit in with other people and be part of the group. They do not want to be excluded or ridiculed. During the second part of the commercial one of the older girls gives advice to younger girls. She could be accepted as a guiding figure and someone that little girls could look up to and want to be like. This makes them more likely to listen to her advice. Both appeals work well in this commercial.
The company, Always, published this commercial in hopes of shedding light on an issue that girls and young girls go through. “Like a Girl” is now an insult and it hurts girls and young women and Always wants them to have confidence and be proud of who they are. They get their point across well and it spreads an important

Related Documents