Language is an important method of transmitting knowledge – it is the primary mode of communication, which is used in order to give or receive knowledge. For the purpose of this essay, language will be defined as an agreed method of communication that is either spoken or written, or intentionally transmitted through body language. The word “control”, in the statement above will be treated in the sense of “to regulate” or “to govern”. The statement means that perception, emotion and reason cannot function independently from language. Language plays an integral role in their ability to function. The statement suggests that without language, we would not be able to become aware of something using the senses, we would not be able to experience
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The marketing tagline is based on the onomatopoeic noises produced when milk is added to the cereal. In English, the tagline is “Snap! Crackle! Pop!”. In Swedish, it is “Piff! Paff! Puff!”. In German, it is “Knisper! Knasper! Knusper!”. In Mexican, it is “Pim! Pum! Pam!”. In Finnish, it is “Poks! Riks! Raks!”. In Canadian French, it is “Cric! Crac! Croc!”. In Dutch, it is “Pif! Paf! Pof!”. Finally, in Afrikaans, it is “Knap! Knaetter! Knak!”. This is an example of affecting the ways of knowing differently. It is quite interesting to note how the way in which the sound is marketed varies according to language, but the actually sound is always the same! This suggests that language controls perception.
A counterclaim to the idea that language controls perception is seen in babies. Babies do not have the ability of language, but they are still able to feel pain, for example when teething, and demonstrate it by crying. We may not know why they are crying because they cannot express it to us, but they are still able to experience the pain. Just because you cannot explain it, does not mean you cannot perceive it. For example, assume that your language does not have any word to describe the weather. Does this mean that you are unable to feel cold? Even though humans may interpret and express what they perceive differently, the actual perception is still the same.