Perception refers to the set of processes we use to make sense of all the stimuli you encounter every second, from the glow of the computer screen in front of you to the smell of the room to the itch on your ankle. Our perceptions are based on how we interpret all these different sensations, which are sensory impressions we get from the stimuli in the world around us. Perception enables us to navigate the world and to make decisions about everything.
There are three stages in perceptual process which includes exposure, attention and interpretation. We use Zinox as example. In the first stage, when a consumer pass by Zinox, they will be expose long queues by Zinox through their sense of sight. It is because …show more content…
It is because Grill’z kitchen already open for a long time and we think Grill’z kitchen have already lose their specialty as a western food restaurant.
As we had already mentioned above, Grill’z kitchen have very bad reviews from customers, in overall, their bad reviews, bad & slow service does not motivate customers, at least for our team to make the second purchase in the Grill’z kitchen since there are many others choices in either Citymall or Kobusak, if we want to find a place to have dinner, or even go for a drinks with friends, we can definitely find better choices.
Zinox has a very nice environment, good quality as well as their services, our team think that Zinox are able to motivate us to make the second purchase or even third , fourth and many …show more content…
Based on the evaluation comments and discussions above, after our deep consideration, our group have selected Zinox as the winner of this comparison, We evaluate both restaurants by asking the question “ what is the best choice for consumer”? We all look very details into the SWOT of both restaurants, compare very carefully between the pros and cons of both restaurants and finally made the conclusion.
The reason of why we chose Zinox as the winner is because instead of just serving food to customers, they also provide an entertainment area such as Tv or darts machine that others competitors does not provide. Zinox has begun the new concept of western food restaurant, being the first mover that provides entertainment area in western food restaurant, Zinox has gain their competitive advantage against other competitors.
Not only that, our team think that the taste of food in Zinox is top 3 in Sabah, at least, better than Grill’z kitchen, the portion of their food also satisfy the needs of customers, they make their customers feel that it is worth to eat at Zinox.
In overall, Zinox is our final choice as Zinox will motivate us to visit there and make the 2nd or even more purchase. Although Zinox still has their own weaknesses as well as threats, but we believe that their good management and marketing team are able to solve & overcome their problems and become more successful in the