Essay about Aligning HRM & Business strategies

1015 Words Dec 8th, 2013 5 Pages
Assignment 1: Alignment of HRM & Business Strategies

Course: Strategic Human Resource Management 530
Date: 10/24/2013
Name of School:

Propose how you would ensure the HR strategy is in alignment with the business strategy. Since its very first round of commercial flights in the summer of June 1971; Southwest was initially founded on the basis as a “low-cost” provider without compromising quality of service.. Its popular low-fares made air travel more affordable that captured an underserved demographic proportion, especially during the economic “melt-down” of 2008 (Gamble & Thompson, 2008).
Besides low-cost fares; Southwest’s second core business strategy
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Strategically positioning Southwest’s reputation as “one of the best companies to work for” to attract exceptional talent that fits their personality profile. While most companies utilize “personality tests” and traditional interviews; Southwest screens potential candidates by conducting “behavior & situational” based questions, while allowing current employees to partake in the interview process and implementing Continuous training, promotions and an industry above-average pay-scale.

Describe the HR job positions and the responsibilities listed for that HR department. Recruiting: Southwest utilized a “multifaceted” approach regarding their recruiting strategy from traditional newspapers, job fairs, employee referrals to more savvier approaches such as social media (facebook, linkedin, twitter ). The recruiting team has recently implemented “skype interviews” upon casting a wider net to attract talent. They have also formed “strategic alliances & partnerships” with veterans returning from Iraq.
Screening: Southwest is an extremely “personable company”, so the screening team looks for “people-oriented” that are extroverted with a good-sense of humor. The airline has mastered the degree of identifying potential employees with the ability to communicate in a genuine,

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