Adyar Ana Bhavan Case Study

1111 Words 5 Pages
Adyar Ananda Bhavan (popularly known as A2B) is a chain of confectioners. Its headquarter is in Adyar, Chennai, India. It is the oldest confectioner chain in Chennai and it has 100 outlets all over India. The range of its products has been expanding over the years and includes a large variety of confectionery products, snacks, and chaats. Currently, the have the following cuisines in their list:
• South Indian
• North Indian
• Chinese
• Chaats
Sweets section includes authentic Bengali and South Indian sweets:
• Milk & Ghee Sweets
• Bengali Sweets
• Dry Fruit Sweets
Now let’s briefly look into the history of Adyar Ananda Bhavan (A2B). Around 30 years ago, Late K.S.Thirupathi started this business with a small sweet shop. This shop was located
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It is expected to reach approximately Rs.3.8 trillion in sales by 2017.
Fast-food joints have the largest market share of 45%. It is expected to grow by 16.6% a year, says the report by consulting firm Grant Thornton India and lobby group Federation of Indian Chambers of Commerce and Industry (Ficci). The second largest market share is from casual dining contributing to around 32% share, expanding at a rate of 10.1% annually.
Standalone restaurants comprising 22% of the market, is the fastest-growing sector. The cafe segment has 12% market share and is growing at 10.7% a year.
Although fine dining constitutes only 3% of the market, the segment has attracted investments from lots of multinational companies
Fast-food chains such as McDonald’s, Domino’s Pizza, KFC, Subway, Haldiram’s and Bikanervala are expanding to smaller cities to enter into the untapped regions of these cities. These chains are estimated to have combined sales of Rs. 92,000 crores approximately by
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Considering the above-mentioned facts and figures there is a huge scope in the domestic market itself before going global. The number of Indians living abroad is approximately 2%-3% of the entire population of those countries. A2B is a brand that has set up its hotels mostly in South India and that too in limited cities. It has catered only to New Delhi in the northern part of India. South Indian food has a huge market in the Northern part of the country which is yet to be catered by A2B. In south too there are various regions which are yet untapped by A2B. Although they are famous for their South Indian cuisine, they also do great business in their other cuisines that include North Indian and Chinese which are also in high demand throughout the country and they have not recognized this yet. Another important fact that A2B should consider is that their business model is completely vegetarian whereas most of the population of the world is non-vegetarian. The brand is famous for its Bengali sweets but it does not have any branches in Kolkata. The large menu of savories includes a taste of the entire country, be it Southern, Northern or any other part, state or city of

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