Adyar Ana Bhavan Case Study

Improved Essays
Adyar Ananda Bhavan (popularly known as A2B) is a chain of confectioners. Its headquarter is in Adyar, Chennai, India. It is the oldest confectioner chain in Chennai and it has 100 outlets all over India. The range of its products has been expanding over the years and includes a large variety of confectionery products, snacks, and chaats. Currently, the have the following cuisines in their list:
• South Indian
• North Indian
• Chinese
• Chaats
Sweets section includes authentic Bengali and South Indian sweets:
• Milk & Ghee Sweets
• Bengali Sweets
• Dry Fruit Sweets
Now let’s briefly look into the history of Adyar Ananda Bhavan (A2B). Around 30 years ago, Late K.S.Thirupathi started this business with a small sweet shop. This shop was located
…show more content…
It is expected to reach approximately Rs.3.8 trillion in sales by 2017.
Fast-food joints have the largest market share of 45%. It is expected to grow by 16.6% a year, says the report by consulting firm Grant Thornton India and lobby group Federation of Indian Chambers of Commerce and Industry (Ficci). The second largest market share is from casual dining contributing to around 32% share, expanding at a rate of 10.1% annually.
Standalone restaurants comprising 22% of the market, is the fastest-growing sector. The cafe segment has 12% market share and is growing at 10.7% a year.
Although fine dining constitutes only 3% of the market, the segment has attracted investments from lots of multinational companies
Fast-food chains such as McDonald’s, Domino’s Pizza, KFC, Subway, Haldiram’s and Bikanervala are expanding to smaller cities to enter into the untapped regions of these cities. These chains are estimated to have combined sales of Rs. 92,000 crores approximately by
…show more content…
Considering the above-mentioned facts and figures there is a huge scope in the domestic market itself before going global. The number of Indians living abroad is approximately 2%-3% of the entire population of those countries. A2B is a brand that has set up its hotels mostly in South India and that too in limited cities. It has catered only to New Delhi in the northern part of India. South Indian food has a huge market in the Northern part of the country which is yet to be catered by A2B. In south too there are various regions which are yet untapped by A2B. Although they are famous for their South Indian cuisine, they also do great business in their other cuisines that include North Indian and Chinese which are also in high demand throughout the country and they have not recognized this yet. Another important fact that A2B should consider is that their business model is completely vegetarian whereas most of the population of the world is non-vegetarian. The brand is famous for its Bengali sweets but it does not have any branches in Kolkata. The large menu of savories includes a taste of the entire country, be it Southern, Northern or any other part, state or city of

Related Documents

  • Improved Essays

    It is based in the United States and has been operating in the quick service restaurant chain industry for almost 80 years (Bhasin, 2017). It has consistently changed into a main fast food restaurant by developing branches in various sections of the country and also in the foreign markets. McDonald’s is a major brand that is recognized globally considering that it has constantly sustained its standards in the delivery of quick services regarding their food serving to their consumers. A recent study has approximated that in the United States only, the company serves not less than 60 million consumers each month, a determinant of how huge McDonald’s is in the industry (Bhasin, 2017). McDonald’s is among the major fast food chains in the industry and the top competitors of Dunkin…

    • 1411 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Yum Brands Case Study

    • 890 Words
    • 4 Pages

    In terms of numbers of locations YUM! Brands is the largest fast-food operators in the world with over 43,500 stores throughout some 135 countries. While being one of the leading companies in the restaurant business, Yum! Brands still continues to fall to one major corporation, the McDonalds Corporation. More ever, with around 8,000 stores less than YUM!…

    • 890 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Spencer Case Study

    • 1531 Words
    • 7 Pages

    The RPG group was the first business house in India to introduce the concept of hypermarkets in India. The main business activity of this retail giant is retailing of food items, apparel, durables, fashion, electronics, lifestyle products, music and books. Spencer's retail is one of the fastest growing retail chain outlets in India. Spencer’s Super is one of the largest food and grocery supermarket chains in India and has average customer flow of 3.5 million a month. It caters farm fresh vegetables, fresh fruits, spices, processed foods, frozen foods, fish, meat, sea foods and canned…

    • 1531 Words
    • 7 Pages
    Great Essays
  • Great Essays

    Case Study On Maggi

    • 1854 Words
    • 8 Pages

    Maggi was able to reach a 90% market share over the period of 32 years in the instant noodle category. It dominated the noodle market and became a top brand. Maggi was in fact the pioneer of noodles in India but recently it started facing stiff competition with a lot of other products coming up in the market. About Competitors Major competitors of Maggi include Sunfeast Yippee belonging to ITC. It was launched in early 2000 and over the course of the decade has been able to give stiff competition to Maggi.…

    • 1854 Words
    • 8 Pages
    Great Essays
  • Great Essays

    IBIS world in 2015 estimated that, the four major fast food companies [Yum Brands, Burger King, McDonald’s, and Doctors Associates] will reach 31.4% of the U.S. market share. Among which, the largest share will be held by McDonald’s. The revenue contribution is the highest in Europe for the stores owned by the company and its franchisees in…

    • 1484 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Obesity In America

    • 1071 Words
    • 5 Pages

    (©2016 PublicHealth.org ) Almost 34 percent of American adults are obese. This number has more than doubled the amount of 30 years ago. In my opinion it is because of all that fast food restaurants as i stated before. Are we doing enough to bring these numbers down. I don 't think so because the rates just keep going up.…

    • 1071 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Chipotle Case Summary

    • 305 Words
    • 2 Pages

    This section addresses Chipotle’s sales performance from 2012 to 2016. The following graph exhibits Chipotle’s total sales revenue during this period. As shown in the graph, Chipotle has consecutive revenue growth until 2015. The most impressive increase in revenue took place in 2014, thanks to the increase of customer visits as well as the increase of average expenditure per customer in that year (Chipotle, 2015). Because of the E.coli outbreak during the late 2015, which devastated Chipotle’s sales in the fourth quarter, the increase in revenue in 2015 was comparatively modest and primarily due to new restaurant openings (Chipotle, 2016).…

    • 305 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    This has brought a great amount of brand awareness. Supposedly, they have sold half a million veggie burgers in their first year, and sell about 525% more shakes each day than originally projected. This proves that this business has an immense amount of potential. Their financial and sales information is currently unknown. It is known that Amy's Kitchen's revenue is roughly $500 million USD.…

    • 1042 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    Doughnuts Case Study

    • 801 Words
    • 4 Pages

    But it was only last year that they opened their first base in Chennai. Krispy Kreme has lately opened their outlet in the major part of the Chennai. The Dounut Baker is also one of the global franchises whose core product is doughnuts. Today, it has over 21 outlets, all situated in Banglore and Kolkata. Mad Over Doughnuts have 38 outlets all over the country.…

    • 801 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Vinamilk Case Study

    • 1460 Words
    • 6 Pages

    On 31st December 2013, Vinamilk has owned more than 224,000 retailers, which was 24,000 more increased compared to the end of 2012. • Moreover, Vinamilk has set up 60 product showrooms so far and it is expected to be 39 more in 2014. For foreign markets: The export in 2012 and 2013 accounted for 14% of total revenue and the primary exported products are condensed milk and powdered milk and the export sales reached 4,415 billion VND. The markets for these products are focused mainly on South East Asia, Middle East and Africa; there are many more markets as we can see from the picture…

    • 1460 Words
    • 6 Pages
    Improved Essays