Rayovac Swot Analysis
Its products are vast and include batteries, hearing aid batteries, lighting and personal care. It already established in the market and is the third biggest manufacturer and marketer of batteries in the …show more content…
This leads to far greater brand recognition when it comes to retail positioning. It may be difficult to inform the public on the positive effects and benefits of rechargeable batteries.
Opportunities – To become market leader in the North American region by providing rechargeable batteries to commercial, household and industrial customers. Rayovac could gain customer loyalty through continuous innovation in the company.
Threats – Trusted brand names like Energize and Duracell may attract customers more so than the Rayovac brand would. Those two competitors are also already more established in the North American market. Competition is high for Rayovac resulting in a struggle to stand out on its retailers shelves. It could be said that entering the rechargeable battery market in Canada might threaten the agreement Rayovac currently has with international partners like Sony or Panasonic and only manage to lay the foundation for such players to come in and take over.