Essay on Advertising And Its Effect On Our Daily Life

1430 Words Apr 18th, 2016 6 Pages
Advertisements can be seen everywhere in our daily life. Obviously, the purpose of making advertisements is to introduce products and attract the consumers to buy them. Advertisers should take responsibility to make a better advertisement. Actually, they play important roles in goods markets since they have the ability to grasp the consumers’ psychology and influence their consumption habits to some degree. With more and more advertisements, some rapidly increasing problems occur. Many may wonder whether warnings and side effects should be made more clear in advertisements. Recently, the Food and Drug Administration is studying whether those warnings and side effects, in broadcast and in print ads, overwhelm and confuse consumers (Russell). From an aspect of human nature, consumers are probably scared into rethinking their purchases if they are shown potential dangers in products. As a result, they may no longer buy its products so the company will loss profits. It sounds reasonable, but in some cases, it may misinterpret and ignore the truths. As a matter of fact, people may be afraid of buying the product at first time, but in the long run, they may realize that the products are reliable, because the company are honest about products’ disadvantages. Some research have found that clear warnings about risky side effects in ads can boost the sales, because consumers realize the honesty of the company and are willing to try on the product. It is a win-win strategy for the…

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