“Each day 2000 U.S children begin to smoke, and about 1/3rd of them will die from Tabaco related illness” (Gary). This surprising number is greatly influenced by one thing, advertisements. Ads play a large role of influence in our Dailey lives and we may not even know it. In Gary Ruskin and Juliet Schors article “Every Nook and Cranny: The Dangerous Spread of Commercialized Culture” they discuss the impact of advertisements in today’s culture. They bring up the relationship between ads and children and the impact it has on their lives. Similarly, in Juli B. Kramer’s article she goes in depth to discuss the ethical side of the advertisers themselves and how they impact the consumer. Both articles are very closely related because both focus
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Take for example a baseball game on TV, most of the ads will be directed towards males because the main consumer of baseball would be male. In Ruskin’s article, they bring up how kids have been targeted by the advertisement industry spending a staggering $14 Billion dollars on marketing by the mid-1990s exposing kids to about 40,000 TV ads a year(Ruskin). Some country’s like Greece and Italy for example have sought ways to combat advertisements focused at children, banning advertising to children 12 and younger or banning ads during cartoons. Similarly, Kramer brings up the targeting of children and its Dramatic and negative impact it has. Many psychologists have argued that the use of psychology to focus ads on children is unethical. Much of the research devoted to the psychology behind advertisements goes towards stopping children’s brand consciousness, but the majority seeks to help cooperation’s exploit that vulnerability. According to Kramer “many cooperation’s are hiring psychologists who specifically use their information and skills to target children and teens directly-encouraged to use psychological findings on children’s underlying needs, cognitive abilities, changing attitudes and relationships with parents to sell their product” (Kramer). When you step back you can see the truthfulness behind their findings simply watching cartoons, ad after ad of children’s merchandise. It doesn’t stop at children but they are the most commonly affected because of their level of cognitive
Take for example a baseball game on TV, most of the ads will be directed towards males because the main consumer of baseball would be male. In Ruskin’s article, they bring up how kids have been targeted by the advertisement industry spending a staggering $14 Billion dollars on marketing by the mid-1990s exposing kids to about 40,000 TV ads a year(Ruskin). Some country’s like Greece and Italy for example have sought ways to combat advertisements focused at children, banning advertising to children 12 and younger or banning ads during cartoons. Similarly, Kramer brings up the targeting of children and its Dramatic and negative impact it has. Many psychologists have argued that the use of psychology to focus ads on children is unethical. Much of the research devoted to the psychology behind advertisements goes towards stopping children’s brand consciousness, but the majority seeks to help cooperation’s exploit that vulnerability. According to Kramer “many cooperation’s are hiring psychologists who specifically use their information and skills to target children and teens directly-encouraged to use psychological findings on children’s underlying needs, cognitive abilities, changing attitudes and relationships with parents to sell their product” (Kramer). When you step back you can see the truthfulness behind their findings simply watching cartoons, ad after ad of children’s merchandise. It doesn’t stop at children but they are the most commonly affected because of their level of cognitive