Advertising Analysis Of Pepsi

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Attention: You are now able to read the paper that millionaires didn’t want anyone else to see. To begin, advertisements in today’s society have a common primary goal which is to influence people to buy their product. To add, many people know these ads have gone through great lengths to interest people in their product which is why Pepsis ads are so smoothly designed. Virtually any website contains a variety of ads scattered throughout it. These ads, which take up a considerable portion of the page, Pepsi uses many strategies in their ads to interest people in their product. These strategies vary from attention grabbers to making people want to “fit in with the jones” as well as making people feel that they really need the product. In Pepsi’s …show more content…
For Example, empower-yourself-with-color-psychology.com states, “The color silver has a feminine energy; it is related to the moon and the ebb and flow of the tides - it is fluid, emotional, sensitive and mysterious. It is soothing, calming and purifying. From a color psychology viewpoint, it signals a time of reflection and a change of direction as it illuminates the way forward. It helps with the cleansing and releasing of mental, physical and emotional issues and blockages as it opens new doors and lights the way to the future.” Pepsi has clearly found use to this knowledge in promoting their silver can as well as surrounding it with a Pepsi blue color illuminating in the background, substantially emphasizing the can. In addition, the water beads on the new can also imply the refreshing nature of the beverage especially on a hot summer’s day. In Pepsi 's ad it is obvious that the creators geared it to grab the viewers’ attention. This is distinct when a straw is observed, the straw is composed of a simple yet complex design which was a twirly red and white spiral. The ad elaborated=s in other ways like …show more content…
The interpretation of the ad may possibly be understood as Pepsi is the go-to drink for a designated driver while still linking with alcohol lovers. In addition, both of Pepsis ads also include a variety of current trends in today’s society which are primarily on the Internet. These trends or attempts “to be cool” consist of wearing the name brand “head phones” or “ear buds” and also being in touch with everyone’s status. Pepsi connects to a diverse media agenda, for example Twitter, Facebook, Pepsi.com, and Yahoo. Pepsi exaggerates their boldness by trying to stretch the limits on what should and shouldn’t be said in an ad by containing the ridiculous header “Drink and drive”. The amount of assertiveness Pepsi remains immense in their ads although they do devise their ads sophisticatedly particular to their intended audience. The obvious intended audience, which was contained in in Pepsi’s second print ad was of the target group being the “give me” generation as well as the “customized” generation. The color scheme used in their ad sustained the luminous Pepsi blue in the background. For Example empower-yourself-with-color-psychology.com stated the following on the topic of the physiology of the color blue, “Pale Blue: Pale blue inspires creativity and the

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