Adidas : Brand And Positioning Essay

780 Words Dec 9th, 2015 4 Pages
Adidas is one of the most popular shoe brands in not only the U.S., but around the world as well. Adidas is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories. It was founded by Adolf Dassler in 1924 and it became popular after being sponsored by the Olympics. Adidas is a brand that was built on a passion of sports and a sports lifestyle. Adidas has achieved many successful marketing campaigns that has contributed to the continued success of the company.
Adidas Brand and Positioning Adidas is a consumer focused sports brand that represents high quality products with innovative designs. Their mission is to provide the best products that take in to account the quality, look, feel, and image of their brand. They pride themselves for being authentic, passionate, innovative, inspirational, and committed.
Adidas is for people who are active in sports and fitness. This brands is for hard workers and goal achievers within the sporting world. Their slogan is “Impossible is nothing”, this slogan is inspirational to their consumers, it tells them that they can reach all of their goals no matter what obstacles they face. Adidas is very committed to their people and want to show that Adidas is not only a brand but a lifestyle. Many people including athletes, musicians, and sports enthusiast use their products. Their unique point of difference is their product segments. There is a great variety to get from this brand. They have…

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