Revenue model used by Adidas
There are few types of revenue model that can be used to gain a company’s revenue. Adidas Malaysia had applied 3 types of revenue model in order to increase their sales and revenue. These revenue model are Sales, Advertising and Affiliate.
Adidas had put a lot of effort in order to increase their revenue though eCommerce. So, they have their own strategy to make it success in eCommerce. Their strategy is “The success of our eCommerce strategy rests on our ability to attract, convert and retain the consumer in a highly competitive marketplace. Therefore, we will activate our key unique selling proposition by offering broad ranges with high size availability to showcase the depth of our brands. We want to attract …show more content…
For example, its own official website, and also the social networks.
Adidas having its own company website to promote and introduce their products. Their official website which used in Malaysia is http://www.adidas.com.my. All of the new product and promotion will be showing in the website. They invite celebrities and athletes to help promote their product. In the website, the pictures of famous football players and football teams has been used when they are using Adidas products.
Other than that, Adidas Malaysia also use social network to advertise their product. For example, in Facebook, Adidas will having the pictures and information of their product on the advertisement banner at the site of the webpage.
ii) Sales
http://shop.adidas.com.my. is a website that using to sell their products through the internet. After the consumer decide what item that they wish to purchase, they can click to the online shop to check the price and stock …show more content…
Customer also can make a return or claim for warranty for a certain period by just sending back to the company original address.
iii) Affiliate
As we know, Adidas is the main company of the Adidas-group, it also consists of 3 affiliates that produce different type of product to fulfill the consumer’s need. The 3 affiliates are Reebok, Rockport and TaylorMade. a) Reebok
Reebok International Limited is a producer of athletic shoes, clothing, and accessories not only for men, but also women and kids. It was founded in 1895 at Bolton, Lancashire, England, United Kingdom. It has been a subsidiary of the German group Adidas since 2005. The global headquarters are located at Canton, Massachusetts, U.S.
b) Rockport
The Rockport Company is a manufacturer of footwear from Canton, Massachusetts. It was founded at Marlborough, Massachusetts in 1972 by Saul L. Katz and his son, Bruce Katz. But now, it also sells accessories for men and women. For example, bags, wallets, belts, and also
There are few types of revenue model that can be used to gain a company’s revenue. Adidas Malaysia had applied 3 types of revenue model in order to increase their sales and revenue. These revenue model are Sales, Advertising and Affiliate.
Adidas had put a lot of effort in order to increase their revenue though eCommerce. So, they have their own strategy to make it success in eCommerce. Their strategy is “The success of our eCommerce strategy rests on our ability to attract, convert and retain the consumer in a highly competitive marketplace. Therefore, we will activate our key unique selling proposition by offering broad ranges with high size availability to showcase the depth of our brands. We want to attract …show more content…
For example, its own official website, and also the social networks.
Adidas having its own company website to promote and introduce their products. Their official website which used in Malaysia is http://www.adidas.com.my. All of the new product and promotion will be showing in the website. They invite celebrities and athletes to help promote their product. In the website, the pictures of famous football players and football teams has been used when they are using Adidas products.
Other than that, Adidas Malaysia also use social network to advertise their product. For example, in Facebook, Adidas will having the pictures and information of their product on the advertisement banner at the site of the webpage.
ii) Sales
http://shop.adidas.com.my. is a website that using to sell their products through the internet. After the consumer decide what item that they wish to purchase, they can click to the online shop to check the price and stock …show more content…
Customer also can make a return or claim for warranty for a certain period by just sending back to the company original address.
iii) Affiliate
As we know, Adidas is the main company of the Adidas-group, it also consists of 3 affiliates that produce different type of product to fulfill the consumer’s need. The 3 affiliates are Reebok, Rockport and TaylorMade. a) Reebok
Reebok International Limited is a producer of athletic shoes, clothing, and accessories not only for men, but also women and kids. It was founded in 1895 at Bolton, Lancashire, England, United Kingdom. It has been a subsidiary of the German group Adidas since 2005. The global headquarters are located at Canton, Massachusetts, U.S.
b) Rockport
The Rockport Company is a manufacturer of footwear from Canton, Massachusetts. It was founded at Marlborough, Massachusetts in 1972 by Saul L. Katz and his son, Bruce Katz. But now, it also sells accessories for men and women. For example, bags, wallets, belts, and also