Brand Proposition Jordan shoes are developed by Nike (Aaseng 23). They are most popular with athletes and basketball players. However, they dominate the basketball market more than other sports fields. They are most preferred since they enjoy …show more content…
When we factor in the qualities of Adidas and their low price over Jordan’s, Adidas eventually becomes the best in terms of performance. Adidas shoes are lightweight, versatile; the outer soles come in various fascinating designs. However, they are more comfortable for narrow feet. Jordan shoes inner sole get smelly easily and stretches over time. In conclusion, the two shoe brands exhibit almost similar traits. Jordan shoes are most popular with runners, athletes, and basketball players. The shoes enjoy high brand popularity due to their relationship with Nike. On the other hand, Adidas express a strong brand presence across the globe. Jordan shoes depict higher traction, high-quality cushion, but lower overall performance than Adidas. Both brands have diverted their original mission of being the most preferred sportswear brands since currently they have found their way in the global market and are being used as general foot