Ad Analysis In the forefront of the advertisement is an exceptionally attractive nude Caucasian lady. She is wrapped in a very thin banner that barely covers her nipples. On her head, is a pink see through sheet, which gives her the appearance of a flower. She is seductively holding a bottle of perfume next to her nose as she stares into the camera. On the top of the ad, it reads “Flowerbomb” which is the name given to the perfume trying to be sold in this advertisement. Advertisements are becoming more and more sexualized every day. Just like in my example of the Flowerbomb perfume ad by Viktor and Rolf found in Cosmopolitan written on October of 2015. This is an advertisement for perfume, but has an extremely sexual twist. This ad sells
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They try to make her appealing to the readers by creating a sexual vibe around her with her femininity. The way in which the woman is portrayed standing tall with her body being exposed, Jean Kilbourne a well-respected author with her Ed.D. from Boston University says that “Advertising often sells a great deal more than products. It sells values, images, and concepts of love and sexuality, romance, success, and, perhaps most important, normalcy.”(101) This goes right along with what I have said, and it is relevant in this ad. This ad however doesn’t stop there It continues on by giving false senses to the …show more content…
Kilbourne states that “Even then, advertising’s messages are inside our intimate relationships, our homes our hearts, our heads.” (89) She explains it well stating that it’s everywhere. Just like in my example they were trying to sell more than just perfume, they try to sell sexuality, racy feminist imagery, and confidence. Whether it be driving down a road and seeing billboards or in magazines, these messages are being put into our heads without our
They try to make her appealing to the readers by creating a sexual vibe around her with her femininity. The way in which the woman is portrayed standing tall with her body being exposed, Jean Kilbourne a well-respected author with her Ed.D. from Boston University says that “Advertising often sells a great deal more than products. It sells values, images, and concepts of love and sexuality, romance, success, and, perhaps most important, normalcy.”(101) This goes right along with what I have said, and it is relevant in this ad. This ad however doesn’t stop there It continues on by giving false senses to the …show more content…
Kilbourne states that “Even then, advertising’s messages are inside our intimate relationships, our homes our hearts, our heads.” (89) She explains it well stating that it’s everywhere. Just like in my example they were trying to sell more than just perfume, they try to sell sexuality, racy feminist imagery, and confidence. Whether it be driving down a road and seeing billboards or in magazines, these messages are being put into our heads without our