99p Store Case Study

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I am introducing about 99p Stores where I have worked for 5 years and which is based in London and around counties. The owner Nadir Lalani starts the first store in the year January 2001. The store is located in Holloway, London. There after he opened another three Stores later in the year. Then he decided to expand the business throughout the UK and rapidly developed the 99 stores. Now they have more then 300+ stores and still continuing and added another chain to his market named Family Bargain to his chain. The main business of the store is selling the products to the customers. The products, which available in the store are 99p or lesser then that even the product priced higher. We do have some competitors in the market like pound land, …show more content…
If the product is not available or need in more quantity we will make sure take the customer number and getting the product by the next business day. We won’t make the customer stand in queue for long since any customer is not happy standing in queue for long, which we make as an advantage. Customer service is another big asset for your company we treat customer as god, if a customer is not happy for the quality of the product we are happy to give refund or exchange to another product, which he likes. We will make sure that every store available with in the 5 kilometers radius since every customer can come to the store easily without any problem. And all the stores are very neat and tidy right now it’s is developed itself as a data driven and analytical driven that segment. Which makes the customer is attracted to come to the store and to buy the products, the employees of the company is also trained such a way that how to treat the customer and help the customer in the store, which applies to the entire chain of 99p stores and family …show more content…
The analytics team works closely with the marketing and understating the different types of customer and segmenting the products, which need to give offers and which not. And advertising the offers and targeting the customer who buys the products and making the customer to come into the store to buy the product. They also do the demand analysis that which stores needed with products and which may not needed by the other stores. Making the product not to sold out in the store are waste the product like expired. By the data they having will produce offers on near expired and make the product to sell out without wasting the product. They will make sure the product is available to the customer without completely sold out. With this idea the independent store won’t waste the product and they will finish the products in time, which makes the company to get more profits than before. By the data warehousing the analytics can perform the task, which will be benefits, the company. They create business to the company with their

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