1920-1930's Ad Analysis

The ad features a large, strong ,white male hand that is breaking a metallic chain, and wearing a red, blue and white cuff. On the red part, “AMERICAN INTELLIGENCE” is written, on the blue part a white star is drawn. Behind the hand, there are people swimming at the beach, while some women are standing on the sand. Some of these women are wearing large caps showing only their arms and face, while few others are wearing a one piece swimming suit that ends a little above the knees. On the very top of the ad, a printed statement in black, bold and capital characters claims that an ancient prejudice has been removed. On the left bottom corner, some cigarettes appeared from a small green rectangular package. A red circle on the green carton, shows the slogan” It’s toasted” illustrated in small text under the brand name. The slogan appears again on the right bottom corner. …show more content…
Through the minor ways of rebels, women’s desire for equality and freedom increased and the tobacco industry took advantage. Later on, the role of women in the 1920-1930 era started to transform from conservative to a bit more liberated. During that decade few women gained more freedom in the way they dressed and spoke, while the majority kept on following the strict social norms and rules back then. “False modesty is a relic of an ancient prejudice. AMERICAN INTELLIGENCE, in behalf of health and pure enjoyment, sponsors the fashion of sensible swimming attire”. This statement towards the upper left side of the lucky strike ad explains the reason of drawing women dressing differently on the beach. In fact, the ladies who hardly show any skin are still subject to the ancient prejudice of smoking, while others who wear more attiring bathing suits, are enjoying themselves during the new American lifestyle that offers pleasure and