Over 70% of the men in the US are serving, or have served overseas. You are limited on what activities you could do, and food production is down due to lack of labor. Your home could be bombed at any time. These were just some of the conditions during WWII. The government initiated the rationing program so that the upper class would not get all of the resources while everyone else had none. This was also a way for the government to control supply and demand. Many people were discouraged, which inspired the government to print advertisements to inspire citizens to comply with the request. The military needed rubber and gas, both of which are used while driving a car. This is why the advertisement was created. If you carpool or “car-share”,
