Advertising has become much more widespread, powerful, and sophisticated…. Babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children” (Kilbourne). Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the…
Advertisements 1940’s through today Advertising has been an important factor for selling products for many years. The advertising strategy depends on what audience the product is trying to target. In advertisements for both men and women, women are used and depicted in almost the same way. Though advertisements from the 1940’ and advertisements now look somewhat identical, the way women have been depicted in advertisements has changed.…
Name- Tizeta Rustin Class- English 1101 Instructor- Dr. Buell Wisner Date- 09/24/2017 Analyzing “Advertisements R Us” by Melissa Rubin The analysis by Melissa Rubin’s on the 1950 Coca-Cola advertisement allows readers to identify the main point of the ads easier.…
On comes an ad about toothbrushes, then another about saving the local park. Then you see Walter Cronkite reporting his nightly news, and Andy Griffith playing his part on The Andy Griffith Show This is what 1960s TV was all about. Without the era of sitcoms, cartoons, debates, and advertisements,…
With more consumers, companies turned to advertising to sell their products. Ads were associated with the modern era and were aimed at consumers’ fears. For General Electric to sell their automatic dishwasher, their advertisement conveyed the idea that their dishwasher was the “world’s finest, most modern automatic dishwasher” (Consumerism in the 1920s). Because many people worry about their appearance and weight, a weight loss pill advertisement convinced people by saying, “Don’t you realize that countless people have found an easy way to fight fat?” and even “Note how slenderness reigns today.”…
Secondly, the popularity of television meant that 80% of American households owned one. As the enormous generation of Baby Boomers grew up, advertisers began to target them through television commercials. For the first time, they had realized a child’s influence on the parents’ purchases, exploited it, and because of this, families spent more money than ever before on nonessentials. Gross National Production soared. Consumption of goods like in the 1950s was unprecedented.…
Consumerism is currently described as the economic theory that a large, continuous, consumption of products is socially and economically desirable for the American people. Although this trend may have been adamant in the 1950’s and so on, it began within the 1920’s, where corporate profits and industrial wages began to rise significantly. The introduction of Fordism, where workers were given larger wages allowing for them to buy their company's own products, also introduced an new idea of business procedures. Advertisements began to rely on emotional proposals, on a product, in order to persuade the populace's mind, rather than the actual information. Additionally, as Hollywood stars began to become more and more know, the outfits, makeup, and trends they wore or depicted influenced the way the American people wanted to look.…
Over 70% of the men in the US are serving, or have served overseas. You are limited on what activities you could do, and food production is down due to lack of labor. Your home could be bombed at any time. These were just some of the conditions during WWII. The government initiated the rationing program so that the upper class would not get all of the resources while everyone else had none.…
While the adults of the 1950s were conforming to be like one another as a way to be the essential American, i.e., not a Communist, there was a boom of consumerism of new and/or improved products, like televisions, more toys, appliances, and cars with tail fins that ranged from smooth bumps to dangerous-looking extensions that actually caused injury to a few children. In those 1950s cars, teenagers used their "freedom" to listen to Rhythm & Blues, recently named Rock & Roll music, as well as working at jobs and spending their earned money on not life essential things, like wholesome food for the whole family, not McDonald's scrumptious fries or Wendy's square burgers. Television was also a way to reach people and deliver them news and different…
The transition between the 50s to the 60s was quite remarkable. Once known as an age of conformity soon transformed into a world of equal rights and protest. Consequently, this transition would be very influential to modern day America. Civil Rights, feminism, and the idea of the ideal american changed. Segregation was a large part of the 50s and 60s.…
Robert Scholes wrote, “On Reading a video text.” In Scholes essay, he investigates the processes used in a Budweiser commercial. He describes videotexts as a complex dynamic of power and pleasure (Scholes 1). He also emphasizes the importance of teaching media literacy in schools. In a Powerade commercial viewers see half Jimmy Grahams life in a mere minute.…
Consumers can no longer watch television without viewing a numerous amount of commercials, nor can they flip through a magazine without observing a variety of advertisements. Mediums that were originally created for the pure amusement and pleasure of consumers have now been taken over by advertising. The allowance of this act is caused by the culture industry, which arose due to our capitalistic…
In the 1950s, every Monday night nearly 16 million Americans throughout the country interrupted their daily schedules to tune in to the timeless family show, I Love Lucy. Lucille Ball and her crew explored the possibilities of television and its untapped potential that would forever alter America’s entertainment industry. Prior to Lucille Ball’s work, there were very few television shows in existence. The television business was risky, few people had a television within their home and even fewer people tuned in regularly to watch. Despite the risks, Lucille Ball pushed onward and in doing so, she became a pioneer of the television industry.…
In the 1950’s, sexism was a major issue in advertising due to the law stating and enforcing that married women were unable to work legally, therefore leaving them to perform the outstanding majority of the household tasks such as cooking, ironing and cleaning. Corporations took advantage of this…
The media is present around us everywhere we go, may it be in newspapers, advertisements, social networking or magazines. Our mind ingests and registers these images without us having a say in it. Whether we want or not to view these images our subconscious uses them to build our social behavior. Not only do these bias images invade our minds but they also shape the way in which we see the world. Media plays a meaningful role in entertaining, informing, and introducing values to diverse audiences in society.…