Unit price

have. In a clearance sale, the selling price of the product takes with the fading of the fashion or the season, and allows the seller to official excess goods into the market. In the study, we undertook the study of Attitude towards Clearance Sales of Liked and Disliked Brands. The study yielded five factors of the attitude towards clearance sales of liked and disliked brands. These factors were Excitement, Brand Preference, Brand Opinion, Leadership, Price-Image Sensitivity and Peer Influence.…

Bott introduction Bott is a private limited company owned by a German company, the company specialises in making stationary and vehicle storage solutions at a reasonable price but with much better quality than other competitors. Bott have a strong reputation for making high quality products at a decent price, although you may pay more for the products from Bott they are specialised and much better quality than a product from one of their competitors such as listers. What does Bott do? Bott…

retailing is the selling of something to earn a profit. Changes in retailing influenced my buying behavior is saving as much money as I can on certain items. Consumer decisions are influenced not only by a retailer’s actual price but also by consumer perceptions of the retailer’s price image is gaining popularity among managers (Hamilton & Cherney, 2013). I do believe the Michael Porter’5 Competitive Forces model has a lot of influence on my retail and shopping habits. Competitive Forces…

accomplishes this by offering low prices and convenient locations and easy to shop store formats. Frequent customers are retained because they save money. Another driving force of change is the digital revolution. Dollar General offers customers DG Digital Coupon program to more than 11,300 stores across 40 states (Dollar General News Center, 2014). Porters Five Force Model for Dollar General Corporation. 1. Competition from rival sellers – high Everyday low prices from small box retailer…

In the column Marginal Utility of gasoline/ Price of gasoline (Mug/Pg) was “+3” and that was the satisfaction rate she yielded of that gasoline unit. In chapter 2 Spearman looked at the bar menu and needed to know the various prices of each drink so he can make a choice that would yield the highest satisfaction. Also in chapter 2 Spearman wanted to observe how the lower prices affect of hospitality hour, which made the drinks half priced form 5-6, on how fast…

Peteraf, Gamble, M. J. & A.J. III.. (2012), “… needs to position itself near the middle of the market with either a medium-quality product at a below-average price or a high-quality product at an average or slightly higher price”. (p. 136). However, JCPenney can reduce the price of its products until the final price covers fixed costs per unit, and after every single activity in the chain value has been adjusted to reduce expenses as much as possible without affecting the quality of the…

Investment and Reselling Markets- Case Study Lego 10179 As Lego is a dynamic and innovative company, it creates new sets for most themes every six months. When a set is retailed it has an average shelf life of two years during which the price elasticity of demand remains fairly inelastic. During these two years there are many sets to choose from, choice becomes limited for an individual consumer because products are expensive. It is because of this that the demand is inelastic on the whole for…

and transaction focused, thus primarily interested in the product price. Nowadays, on the contrary, a shift towards the lowest cost of ownership occurs. This implies that purchasing will have to consider all the costs that will be charged during the lifetime of the products purchased. In addition, Monczka, et al. (2011) made a distinctive difference approach between purchasing and supply…

3.4 Marketing plan 3.4.1 Marketing strategy Marketing strategy is the logic by which the business unit hopes to achieve its marketing objectives (Kotler, Wong, Saunders, & Armstrong, 2005, p. 72). Guided by marketing strategy, the company designs an integrated marketing mix made up of factors under its control, and those are: product, price, place and promotion (called the 4 Ps) (Kotler & Armstrong, Principles of Marketing, 2012, p. 48). General’s Bed and Breakfast will segment the market and…

Marketing mix refers to the controllable variables the company puts together to satisfy this target group, and it is basically made up by the four Ps: product, price, promotion, place. Below, we are going to identify each of these Ps for BWW. Product: Product prefers to the need-satisfying offering of a firm. (Perreault, Cannon, & McCarthy, 2014, p. 199) Since our target market is students, sport fans, and families, the products should be created with a value that satisfies targets’ needs. Food…