Propaganda

People have very different opinions about celebrity endorsement. Sue Jozui in her excerpt argues that rules and guidelines should be legislated for advertising using celebrities. Jozui supports her argument by first describing multiple examples of celebrity endorsed products. She continues by explaining how the audience is influenced by the celebrity. Jozui’s purpose is to convince consumers to boycott this type of advertisement so that the consumer is not insulted or misled. She establishes a…

In Matthew A. Baum’s book Soft News Goes to War, he asserts that people with little to no concern in politics get their information about politics from soft news-news with the main purpose of entertaining but also provides some information on political events. Baum insists that nowadays, newscasters are becoming more capable of sparking people's’ interest in politics through entertainment, which results in non-political buffs learning some recent news about politics. He states that this could…

Viewers tend to watch news channels which the individual believes rather than channels do not believe in because people do not want their opinions being challenged. As the viewer watches tv or news channels, the viewer does not want to spend hours on the internet searching or flipping through different news channels trying to look for the true story. News reporters know several different ways to get to the viewer, emotional appeal being one of many. Reporters are convincing with words to get to…

The editorial page of a newspaper, magazine, or another source is a public forum to express one’s view of a newsworthy topic to a diverse audience. An editorial presents the writer’s opinion on a topic to inform or influence the reader regarding the issue, as well as provides evidence to justify their position and suggestions to resolve the issue (Zarza, Tan, Chan, & Ali, 2015). Poorly written editorials should not be published without revisions, because the purpose of the editorial is lost in…

Reading Rosenberg’s thoughts in her chapter “A Good Sailor” she once again seemed to take more of a top down approach, although she studied many people her main focus was on the men who made people disappear. I believe that this provided a unique prospective of how one looks at the events that have taken place. Like she had stated in her chapter on El Salvador “The Laboratory” many journalist focus on the most obvious victim but not on the men and women of a higher social status or in this case…

Lluis Mas et al. (2017) analyze the impact of sound and music in the creation of a brand, specifically in the 2016 Presidential election. The study they conduct analyzed six campaign ads and the party conventions from both candidates, looking specifically at how they use sound and music to build their respective brands. Music is said to be the language of human’s emotions; thus, music can easily be used to create brand associations through emotional experiences. During political campaigns,…

In Learning To Love The (Shallow, Divisive, Unreliable) New Media, James Fallows expertly gives a general view of what the “New Media” is and how it affects the world today. Fallows discusses media’s change over time, the dying art of journalism, and how citizens of today must “[face] the inevitability of the shift to infotainment.” According to Fallows, the new media is difficult to understand, because of how contradictory it is. Although citizens complain about the lack of “real” information,…

A great way to better understand audiences is to analyze the ways in which they are represented in the news. Throughout the semester, some “audience in the news” examples that were presented to COMM 3P18 can definitely be used to further understand both the theories of uses and gratifications and public opinion and audience citizenship. These theories can also be examined through analyzing a recent article from the guardian, titled “CBC’s racist comment sections spark debate on Canada’s…

I have chosen a Public Relations agency called Johnson King and retrieved their Mission Statement from http://www.missionStatements.com and the About Us Tab from this link http://www.johnsonking.com/reputation.php. (Please see Appendices A and B for full texts of both). Assumptions According to Carpenter, Taylor and Erdogan (2009), “A Mission Statement communicates the organization’s reason for being and how it aspires to serve its key stakeholders”. That said, there is no “magic formula” as…

The articles written by James B. Twitchell and Steve Craig are focused on the modern day use of advertising. Despite the fact that both authors discuss this same topic, they each have a different approach, and each address a specific characteristic of advertising. Twitchell focuses on the stereotypical categories of society used to manipulate advertising; while Craig focuses on the manipulation of gender identities in advertising. Although the categories discussed by Twitchell do exist in…