Leo Burnett

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    everything to create an interaction with viewers is unique. Attracting viewers’ attention is important in advertising, but to be an effective print ad, it is a must to win both their heart and their mind. That is why advertising nowadays is not restricted to promoting products, but also involves education and informing, and “Don’t text and Drive” print ad is a fantastic example of this form. Distracted driving, generally and texting while driving particularly is an epidemic in the U.S. This print ad raises the public awareness and encourages people to be responsible drivers by combining am innovative approach with profound meaning. It also matches to the strategies of Leo Burnett, the talented person behind the Pillsbury Doughboy, the Marlboro Man and the Jolly Green Giant, also the founder of Leo Burnett Company, the advertising agency came up with this brilliant print ad, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”…

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    Greetings! I’m Neon but my close friends call me Ne. Before I get into too much detail, there are some things you should know about me. First of all, I weigh 20 amu; light, I know! I have been around for a while, for about 4.5 billion years, but no one knew of my existence because people don’t notice me; it’s so sad! Now into my life story. When a nebula helped form planet Earth, my friends and I were born. However, it took a long time, smart people and a lot of work to get us all free from…

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    Reality Show Sociology

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    Jennifer Flores Professor, Isaac 31st October, 2016 Intro to Sociology 101 Theoretical Perspectives Ever since the 21st century reality television shows have become very popular among our society which has captivated our attention as it has influenced the way we live our life. As it’s unscripted and casted of ordinary people instead of casting well known celebrities as they’re lives are being documented by every move they make. According to sources many people believed that reality…

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    I remember growing up watching The Secret Garden (1993) over and over again falling in love with the magic that seemed to be there. Taking two miserably selfish children and seeing them transform into laughing loving children and a father finally coming home to his son touched my soul again and again. It would leave me in tears each time and still does today. This adaptation follows closely to the original story The Secret Garden by Frances Hodgson Burnett. It only changed in a couple ways that…

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    To be completely honest: I just find the idea of writing an honors thesis – a paper built off of and fashioned around months of exciting, extensive research – incredibly electrifying. It might be naïve of me, as I’ve yet to even write an academic paper that surpasses a length of fifteen pages, but I can’t help imagining how holding that finished thesis in your hands must be the most satisfying feeling, and the most thrilling feeling, well worth all of the effort – and all of the hours! – it took…

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    Dr. Martin Luther King, Jr. and Desmond Tutu hold different beliefs on how to achieve justice for all. In his letter, “Letter From A Birmingham Jail”, Martin Luther King, Jr. implies that the nonviolent method is the ideal strategy to gain justice for all. On the other hand, Desmond Tutu, in the excerpt, No Future without Forgiveness, claims that forgiveness is the way to achieve justice for all because it helps create a better future. While both methods are uniquely effective, Dr. King’s…

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    For my Comparative Literature assignment, I will be comparing Jack London’s Call of the Wild and Leo Tolstoy’s “Master and Man”. One of the central themes of Call of the Wild is nature vs. nurture, which is demonstrated through the main character Buck and his regression into an almost feral state. A central theme for “Master and Man” is human foibles, shown through Vasili’s overall character flaws and treatment of Nikita. While each story has their own central theme, they also share a…

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    bought something now. Lisa speaks of how whatever anyone else does, Samuel must do the opposite. The answer to requests is usually a firm no. He is always telling Lisa how everyone else is stupid. This includes his classroom teacher. Samuel has created his own agenda at school, upsetting the class. Lisa has always been on the receiving end of phone calls about disruptions. Samuel has recently been diagnosed with Asperger’s Syndrome (AS). AS is a higher functioning Autism Spectrum Disorder (ASD)…

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    In his book Basic Education, Mahatma Gandhi wrote “I must continue to bear testimony to truth even if I am forsaken by all” to instill the virtue of truth for the creation of ideal citizens. Gandhi was the torch-bearer of civil rights movements during the age of British imperialism, and through his words and actions, the ideals of nonviolence and peaceful protest continue to this day. Gandhi showed that the actions of one individual can represent the sentiments of inequality and discrimination…

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    Civil Disobedience

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    Oscar Wilde’s quote of “It is through disobedience that progress has been made” profoundly relates to the quote “When life puts you in tough situations, don't say “why me” say “try me””. Wilde states that disobedience creates opportunity for social progress; through the multitude of impactful nonviolence protest leaders like David Henry Thoreau, Martin Luther King Jr. and Gandhi, it is crystalline that these memorable figures inspired change through civil disobedience. I firmly agree in…

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