For this reason, most staff members commence their work for the organization, which in many cases is their first job, while they are in the later years of their schooling. The organization offers a great deal of flexibility in terms of working hours, and consequently…
the company’s specific markets. • Sometimes a market share decline is deliberately engineered to improve profits. E.g management may drop unprofitable customers or products to improve its profits. • Market share can fluctuate for many minor reasons. • Overall Market Share = Customer penetration * Customer loyalty * Customer Selectivity * Price Selectivity • Customer penetration is the % of all the customers who buy from the company • Customer loyalty is the purchases from the company…
At the beginning of the period, the price of Computers, Inc. divided by the industry index was 0.39; by the end of the period, the ratio had increased to 0.50. As the ratio increased over the period, it appears that Computers, Inc. outperformed other firms in its industry. The overall trend, therefore, indicates relative strength, although some fluctuation existed during the period, with the ratio falling to a low point of 0.33 on day 19. 18. Five day moving averages: Days 1 – 5: (19.63 + 20 +…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…