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29 Cards in this Set

  • Front
  • Back
  • 3rd side (hint)

Corporate Culture

1. Principle Objective


2. Corporate Character


3. Management System

3 aspects

Principle Objective

"We will exceed our customers' expectations to maximize the long-term value of Cintas for its shareholders and working partners."

Corporate Character

1. Professionalism


2. High principles & moral values


3. Competitive urgency


4. Positive discontent

4 aspects

Management Systems

At Cintas, we rely on a well documented management system of policies and procedures to pursue our objectives

RBS Process

Requirements-Based Selling


1. Build Rapport


2. Probe Cycle


3. Presentation


4. Cintro


5. Close


6. Handle Objections


6a. Ask for referrals

6 steps + bonus

Rapport Building

1. Identify buying motives


2. Identify business objectives


3. Verify decision-making process


4. Determine positive/negative bias

4 steps

Probe Cycle

1. Focus


2. Evidence


3. Agreement


4. PONC


5. Set requirement


6. Set benefit

FEAPSS

Cintro

1. Single source solution


2. Adaptable program


3. Five-star Service


4. Exclusive partnerships

SAFE

Handle Objections

1. Empathize


2. Clarify


3. Isolate


4. Respond

RICE backwards

Diversity & Inclusion

1. Partner engagement


2. Supplier diversity


3. Corporate citizenship


4. Multicultural marketing


5. Governance

5 components

Partner Engagement

Focus on recruiting, retaining, and developing our partners

Supplier Diversity

Purchase goods and services we need from a variety of businesses, including those owned by minorities and women

Corporate Citizenship

Capture our commitment to the communities in which we serve (community service)

Multicultural Marketing

Provide the support needed to service current and potential customers

Governance

Keep Cintas in good standing with government agencies such as the Equal Employment Opportunity Commission (EEOC) and the US Dept. of Labor's Office of Federal Contract Compliance Programs

3 Parts of Fall Protection

1. Harness


2. Lanyard


3. Anchor Point

4 Helmet Laws

1. Phone blocks


2. One on one debriefs


3. Training meetings


4. Targets and target process

4 Characteristics of Tony's Sales Reps

1. Activity


2. Product Knowledge


3. Target Process


4. Impact

5 Cintas Leadership Skills

1. Visionary


2. Motivational


3. Challenging


4. Management of change


5. Executive Acumen

7 Staples of Training

1. FA/CPR/AED 2yr


2. BBP 1yr


3. Forklift 3yr


4. Fire extinguisher 1 yr


5. Fit testing 1 yr


6. Hearing 1yr


7.Hazcom 1yr/new chemical/orientation

FAS Goals by 2015

-$320 M in annual revenue


-20%+ profit before selling


-10%+ growth


-10%+ net gain


-less than 10% selling expenses

5 financial goals

Safety Vision

1. Every Cintas location is injury-free


2. Every partner is engaged in continuously improving safety


3. Cintas is widely recognized as a world leader in safety and health performance

3 components

CPR

Create profitable routes

Goal of emerging business sales

Sustained Success Model

New presentations x Closing ratio x Average account size = Sustained success

NP x CR x AA = SS

SMART Goals

Specific


Measurable


Attainable (achievable)


Rewarding (Realistic)


Time-based

OSHA regulation for FA supplies for general industry

1910.151

Eyewash stations should be within _____ distance of battery charging stations for forklifts

10 ft/10 sec

4 price levels for selling FA

16%, 12%, 8%, 4%

Tommy Thompson's characteristics of a consistently successful rep

1. Product/industry knowledge


2. Activity


3. Follow a sales process