What is Netflix? Online Subscription business that allows consumers to rent movies and television shows and allows customers to stream movies and television shows through their computer, tablets, smart phones, smart Tv's, as well as receive DVDs and Blu-Ray discs delivered to their homes (Research and Markets, 2012). In July 2011 Netflix raised monthly subscription fees. Hundreds of thousands of irate customers posted angry comments to Netflix’s social media website’s, and their own social media pages (Cardon, 2013). In this order what I would do to fix the situation with my customers is come up with a AIM plan. AIM is Audience Analysis, Idea Development, and Message Structuring. First gather the facts. Negative
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In a crisis you will likely be pressed for time. Pay close attention to accuracy. Have someone proofread your message, for example: your legal counsel. Think about your impact on your customers. How will your communication impact stakeholders? How your communication will help or even hurt others. Make recommendations to stakeholders that are in their best interests. Applying the Fair Test to Crisis Communications. Asks yourself and possibly discuss with others whether your crisis messages before you distribute them (Cardon, 2013). A quick response to the social media world. In the social media world, companies cannot take week to respond to a critical issue at this one. The best results are to respond quickly to unfound rumors rapidly. Establishing and maintain a good relationship with stakeholders. Most companies need to value their communication. How companies communicate with customers and partners about their products and the value they create is the last key component of an effective business …show more content…
Complete full cycles in PR campaigns. Adapt your PR messages to information Age and Social Age communication channels. However, us the right appropriate channels. Choosing channel to make your company is a plus. For example: if your responding to a Facebook post you should respond back on Facebook. Respond with credentials. “Netflix’s success has also been driven by its access to complementary assets that provide alternative distribution channels, such as mobile devices, game consoles, and connected TVs. Finally, Netflix has innovated in terms of value capture, by diversifying its revenue model. Unlike Spotify (and many others), Netflix has found a new revenue channel that does not rely on advertisements the company generates revenues by selling its most successful original content to television broadcasters worldwide” (Anastasia et al.
In a crisis you will likely be pressed for time. Pay close attention to accuracy. Have someone proofread your message, for example: your legal counsel. Think about your impact on your customers. How will your communication impact stakeholders? How your communication will help or even hurt others. Make recommendations to stakeholders that are in their best interests. Applying the Fair Test to Crisis Communications. Asks yourself and possibly discuss with others whether your crisis messages before you distribute them (Cardon, 2013). A quick response to the social media world. In the social media world, companies cannot take week to respond to a critical issue at this one. The best results are to respond quickly to unfound rumors rapidly. Establishing and maintain a good relationship with stakeholders. Most companies need to value their communication. How companies communicate with customers and partners about their products and the value they create is the last key component of an effective business …show more content…
Complete full cycles in PR campaigns. Adapt your PR messages to information Age and Social Age communication channels. However, us the right appropriate channels. Choosing channel to make your company is a plus. For example: if your responding to a Facebook post you should respond back on Facebook. Respond with credentials. “Netflix’s success has also been driven by its access to complementary assets that provide alternative distribution channels, such as mobile devices, game consoles, and connected TVs. Finally, Netflix has innovated in terms of value capture, by diversifying its revenue model. Unlike Spotify (and many others), Netflix has found a new revenue channel that does not rely on advertisements the company generates revenues by selling its most successful original content to television broadcasters worldwide” (Anastasia et al.