Sumsung Electronics's Case Study Of Samsung Electronics Co. Ltd

1418 Words 6 Pages
Samsung Electronics

Sumsung Electronics is a tech giant located in South Korea, with its head quarter in Suwon. A flagship subsidiary of the Samsung group, the company has assembly plants and sales networks in over 80 countries . Ever since its establishment in 1969, Samsung has managed to effectively manage its resources and become a world leader in the corporate world. It came from leaps and bounds to be a global brand and with the company’s effectiveness and innovation, it is not a surprise that Forbes named them the 2015’s Seventh Most Valuable Brand in the World . In fact, Samsung is the world’s largest information technology company according to revenue since 2009 .
This paper will examine and critique how Samsung Electronics Co. Ltd’s
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This has been largely due to the working environment and the corporate culture embraced by the company. The working culture was the main attraction of graduates in Korea as at 1996. In addition to that, as soon as employees are enrolled into the company, they go through vigorous training to empower them with management trust. Furthermore, as early as 1996 the company had already created an image that “all the employees in the company look the same”. This was due to the fact that “nobody wasn’t working hard at Samsung” .
Another area of interest is the diversification of its employees. In that, Samsung has ensured that the workforce has incorporated all the cultures and races, both men and women in all the levels of management. Statistically, the employees are scattered in Korea (33.3%), China (21%) South East Asia (20%) and North America (20%). Additionally, the ration of female manages is at 6.6% as at 2015. This culture has ensured that the company has maintained a good image in both the corporate world and the stakeholder’s eyes as well as diversify its products in the market
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To begin with, Sumsung had been accused of being responsible for a total of 193 employees’ diagnosis of cancer and rare terminal diseases. In fact at least 26 employees working in Gi-heung and Oyang semiconductor plants were diagnosed of blood cancer. Also known to disfavor trade unions, Samsung was only bent by the sick workers union called SHARP and a sponsored movie by the workers called “Another Promise (2013)”. South Korea Union of Workers ruled that the plants were liable for the cases of cancer in their employees since they were exposed to organic solvents and radiation. In 2014, they Samsung finally decided to offer an apology and offer to compensate them; this was after the production of a documentary “The Empire of Shame” mocking its lack of sympathy to its workers .
To recreate their image of care, Samsung created an $85.8 million fund to compensate the cancer stricken workers as well as their families. The funds were also to be incorporated in preventing further cases of such diseases from affecting the workers in these plants

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