The mission of Fry’s Electronics, from the beginning, has been to provide a one-stop shop of all products related to electronics for the household. Because of the retail chain’s large inventory of products, it was able to connect and fulfill the needs of a broad range of consumers throughout Silicon Valley. By the 2000s, the Fremont Fry’s Electronics had become the top retail store for electronics in Fremont.
In the process of expanding their operations within the nation, the shops located in Silicon Valley began to underperform due to the improving activity of its competitors. Fry’s Electronics needs to gain its competitive edge in the market and wants to start rebuilding the strategies of their local retail stores. Specifically, their SoLoMo practices have the ability to improve, as it is a platform of that has not been given due attention.
Social The Fremont Fry’s Electronics’ Facebook page has 727 likes. There are …show more content…
Their ads are generally one to four page full color ads that show pictures of different products on sale, their cost, and the deal offered. The ads for the Fremont branch shows up in most all of the major newspaper chains, including The Argus, East Bay Times, and San Jose Mercury News. In local search engines, Fry’s Electronics is on the first page of results for electronics stores in Fremont, but there is nothing that distinguishes their services from other stores.
Mobile Fry’s Electronics has a website that is mobile-friendly. However, the website does not meet the 2017 standards for a mobile website. It does not have also a mobile application, but there is another company, known as “Fry’s Food and Drugs,” that has a very similar logo to Fry’s Electronics and actually does have an application called “Fry’s”. The two companies have no business affiliation, but the similarities can mislead consumers into thinking that the mobile application is for Fry’s
In the process of expanding their operations within the nation, the shops located in Silicon Valley began to underperform due to the improving activity of its competitors. Fry’s Electronics needs to gain its competitive edge in the market and wants to start rebuilding the strategies of their local retail stores. Specifically, their SoLoMo practices have the ability to improve, as it is a platform of that has not been given due attention.
Social The Fremont Fry’s Electronics’ Facebook page has 727 likes. There are …show more content…
Their ads are generally one to four page full color ads that show pictures of different products on sale, their cost, and the deal offered. The ads for the Fremont branch shows up in most all of the major newspaper chains, including The Argus, East Bay Times, and San Jose Mercury News. In local search engines, Fry’s Electronics is on the first page of results for electronics stores in Fremont, but there is nothing that distinguishes their services from other stores.
Mobile Fry’s Electronics has a website that is mobile-friendly. However, the website does not meet the 2017 standards for a mobile website. It does not have also a mobile application, but there is another company, known as “Fry’s Food and Drugs,” that has a very similar logo to Fry’s Electronics and actually does have an application called “Fry’s”. The two companies have no business affiliation, but the similarities can mislead consumers into thinking that the mobile application is for Fry’s