Introduction
The following case study will reflect an evaluation of the Samsung organization which is a multi-national South Korean Company widely-known for its achieved amount of success in developing innovative and new-age technology around the world. With this in mind, although Samsung, the manufacturing expertise has produced world class electronics, they are currently facing issues with the reputation of their brand and organization as a whole, product reliability, and consumer trust. The company recently released the Galaxy Note 7, a premium device that sold for at least $850 in the United States. It received strong reviews from critics, who heralded it as a sleek and powerful, but customers excitement evaporated as safety concerns grew …show more content…
Making an analysis for Samsung that examines such questions in the organization can help or maintain the organizations effectiveness. In this case, Samsung needs a little help maintain its effectiveness to produce reliable products especially after the recent reported number of exploding devices coming from their company. This level of framework would also help Samsung because it would allow the organization to reflect and help them develop fresh strategies to restore their public …show more content…
Although one type of device should tarnish the company’s reputation, I can’t help but raise concern on my future purchases on any electronic especially since their mobile department is their most profitable sector of the entire organization. Again, I propose to stop the production of the Galaxy Note 7 because its many customers like myself that are hesitant to spend our money on the brand product because reliability has become an issue of concern. As a result, I want to discuss a few strategies to accomplish the proposed solution of stopping production in order to restore the company reputation. The first step I would recommend is for Samsung to re-define as an organization what quality and excellence looks like for Samsung. Perform an analysis of the market and its current technologies along with an assessment of the Samsung electronics definition and strategize a new action plan for production quality and reliability. The second step I recommend Samsung to do is to re-design the product. In this case, go back to the drawing board and find out what exactly went wrong. As previously mentioned in the proposed solutions section of this case study after the recall, the company realized it wasn’t the battery isn’t the issue. This would be a great time to reflect and dissemble the software, plug and update the issue and redesign a new and improved innovative device; The organization would them release it under a new
The following case study will reflect an evaluation of the Samsung organization which is a multi-national South Korean Company widely-known for its achieved amount of success in developing innovative and new-age technology around the world. With this in mind, although Samsung, the manufacturing expertise has produced world class electronics, they are currently facing issues with the reputation of their brand and organization as a whole, product reliability, and consumer trust. The company recently released the Galaxy Note 7, a premium device that sold for at least $850 in the United States. It received strong reviews from critics, who heralded it as a sleek and powerful, but customers excitement evaporated as safety concerns grew …show more content…
Making an analysis for Samsung that examines such questions in the organization can help or maintain the organizations effectiveness. In this case, Samsung needs a little help maintain its effectiveness to produce reliable products especially after the recent reported number of exploding devices coming from their company. This level of framework would also help Samsung because it would allow the organization to reflect and help them develop fresh strategies to restore their public …show more content…
Although one type of device should tarnish the company’s reputation, I can’t help but raise concern on my future purchases on any electronic especially since their mobile department is their most profitable sector of the entire organization. Again, I propose to stop the production of the Galaxy Note 7 because its many customers like myself that are hesitant to spend our money on the brand product because reliability has become an issue of concern. As a result, I want to discuss a few strategies to accomplish the proposed solution of stopping production in order to restore the company reputation. The first step I would recommend is for Samsung to re-define as an organization what quality and excellence looks like for Samsung. Perform an analysis of the market and its current technologies along with an assessment of the Samsung electronics definition and strategize a new action plan for production quality and reliability. The second step I recommend Samsung to do is to re-design the product. In this case, go back to the drawing board and find out what exactly went wrong. As previously mentioned in the proposed solutions section of this case study after the recall, the company realized it wasn’t the battery isn’t the issue. This would be a great time to reflect and dissemble the software, plug and update the issue and redesign a new and improved innovative device; The organization would them release it under a new